AI video, image, and ad creative: studio-grade, brand-safe, and built to scale.
We produce AI-generated video, images, and ad creative that audiences don’t clock as “AI.” Brand-trained, human-directed, rights-clean, and ready to ship, at a volume and speed traditional production can’t touch.
* Ratings and certifications shown are representative, pending owner verification.
AI-directed reelHERO REEL · 16:9 · blank screen for real reel still
Reads as your brandNot as a model
Rights-cleanFull commercial rights
1 → 100son-brand variants / concept
IMG 02 · accent
Art-directed, on set
TRUSTED BY TEAMS THAT SHIP
Click any platform to read verified customer reviews.
The 2026 reality
The AI creative problem isn’t speed. It’s trust.
AI can now generate near-broadcast video and photoreal images. The hard part is no longer making it move, it’s making it yours: on-brand, legally safe to use, and good enough that customers feel a brand, not a machine.
Every tool now promises a hundred ads in five minutes. The risk in 2026 is the part they don’t mention, and it shows up in how audiences actually feel about AI-made content:
~0%
say they can spot AI-generated videoAnimoto · 2026 State of Video verify
~0%
say it lowers their trust in the brandAnimoto · 2026 verify
~0%
expect brands to disclose AI useEmplifi · 2026 verify
~0%
report “AI fatigue” from samenessindustry data · 2026 verify
Consumer-trust and fatigue figures are attributed to 2026 industry sources and shown as representative pending verification of exact numbers and attribution.
Generic prompts produce generic output that looks “AI.” And under current U.S. law, content made with no meaningful human authorship has no copyright owner, so you may not actually own what a cheap pipeline hands you. The bar moved. Good AI creative in 2026 has to clear three tests at once:
The 2026 bar: three tests, all at once
Clear all three and the work is ready to run.
Test 1Doesn’t look AI-generated
Audiences see your brand, not a model.
Test 2Legally safe to use & own
Human-directed, so it’s yours to run.
Test 3On-brand at high volume
Consistent from one render to the next.
Shippable, ownable, on-brandWhat we deliver, every asset.
That’s what we build for. We use AI to remove the cost and the wait, not the craft, the ownership, or the brand.
Our standard: if your audience can tell it was generated, it isn’t finished.
Services
On-brand creative produced with AI and led by humans, with honest scope and clear disclosure
We use generative AI for speed and scale, and keep humans in charge of brand, accuracy, and the calls that matter, on commercially licensed models with disclosure built in. Choose the capability you need below.
AI voiceover, dubbing, and voice cloning for narration and multilingual content, consent-based and disclosed where required.
In depth
Open any capability for the detail.
What each one covers, where it shines, and how we keep it on-brand and rights-clean. Tap a row to expand it.
We produce commercial-grade AI video, brand films, product videos, explainers, and social/short-form, using text-to-video and image-to-video across the leading models (Veo, Runway, Kling and more), directed and finished by a human team. You get cinematic quality and AI speed, with full commercial rights and no single-model lock-in.
Hero images, campaign visuals, editorial illustration, and concept art, generated on-brand at high resolution and finished for publication. We select commercially safe, indemnified models for client work so your imagery is yours to use anywhere.
Photoreal product shots in any setting, lighting, or season, no studio booking, no reshoots, and consistent across your entire range. Ideal for e-commerce catalogs, marketplaces, and seasonal refreshes at scale.
Turn one concept into dozens or hundreds of on-brand ad variations, formatted per channel and audience, every asset checked against your brand system. We deliver production-ready creative for your media team or ad platform to run.
Creator-style UGC and lifelike presenter videos with natural lip-sync and gestures, the format that performs on social, produced at a volume real shoots can’t match. We handle likeness rights and disclosure so it’s brand-safe.
One video, many languages, with synced lip movement and natural voices, so you open new markets without reshooting. Localize a full campaign library and keep every version on-brand.
Logo animation, kinetic typography, explainer motion, and effects, blended with generative footage for a finished, branded look. Perfect for launches, social, and product storytelling.
We build a creative engine trained on your brand, colors, type, logo rules, product, and voice, so everything generated is unmistakably yours, at scale, with governance and rights built in. Own the capability, not just a one-off batch.
Two ways in
Two ways in, both lead to creative you can run tomorrow.
There are only two situations you can be in, and we’re experts at both. We re-engineer and modernize creative pipelines as readily as we build them from zero, most teams come to us to fix and scale, not just to start.
Scale what you have·or· Build from zero
IMG 07 · 16:9
An existing asset multiplied into on-brand variants
Scale & modernize
Scale the creative you already have
You have a brand, a video library, and a backlog you can’t clear fast enough. We start with a creative-ops audit of your existing assets, brand guidelines, and workflow, then stand up a generative pipeline that refreshes, re-cuts, multiplies, and localizes what you already own.
Creative-ops audit of your assets, brand system & workflow
Refresh, re-cut, multiply & localize what you already own
One hero asset becomes a season of on-brand variants
You don’t yet have an in-house creative engine, or a brand system to generate from. We design it from concept: brand kit, trained models, the production workflow, the rights-and-provenance governance, and the first wave of finished assets.
Brand kit + trained models, designed from concept
Production workflow + rights & provenance governance
How we make AI creative that doesn’t look like AI creative.
The difference between studio-grade and “AI slop” is almost never the model, it’s the direction around it. Four disciplines do the work.
1
Brand-trained, not prompt-and-pray
We train the pipeline on your colours, type, logo rules, product and visual voice, so output is recognizably you, not a generic look that drifts off-brand.
2
Human art direction on every frame
A creative lead directs composition, lighting, motion, casting and edit, the judgment a film or photo studio brings. AI generates; humans decide what ships.
3
Model-agnostic, the right model per shot
No single model wins everything. We pick per shot, then finish for consistency, so you’re never stranded when a model is retired (the Sora-2 wind-down is exactly that risk).
4
The usable-take discipline
Demo reels lie; usable-take rate is the real metric. We cull hard against the brand and AI’s failure points, hands, continuity, physics, text, and finish in post.
The right model per shot, pick a goal
We’re model-agnostic. Choose what a shot needs to see which model we’d reach for.
Your goal
Realism + native audio
For this, we’d reach for the model that leads it today, then direct and finish it so the output reads as your brand, not the tool.
Model we’d reach forVeo 3.1Leads on photoreal motion and generates native audio right in the shot.
Your goal
Tightest camera control
For this, we’d reach for the model that leads it today, then direct and finish it so the output reads as your brand, not the tool.
Model we’d reach forRunway Gen-4.5Precise, directable camera moves for choreographed, art-directed shots.
Your goal
Value + motion
For this, we’d reach for the model that leads it today, then direct and finish it so the output reads as your brand, not the tool.
Model we’d reach forKling 3.0Strong, fluid motion at the best cost, ideal when you need volume.
Your goal
IP-safe commercial imagery
For this, we’d reach for the model that leads it today, then direct and finish it so the output reads as your brand, not the tool.
Model we’d reach forAdobe FireflyTrained on licensed data and enterprise-indemnified, the safest pick for commercial stills.
Your goal
Crisp in-frame text
For this, we’d reach for the model that leads it today, then direct and finish it so the output reads as your brand, not the tool.
Model we’d reach forImagen · IdeogramRenders legible, correctly-spelled typography inside the image.
Your goal
Lip-synced localization
For this, we’d reach for the model that leads it today, then direct and finish it so the output reads as your brand, not the tool.
Model we’d reach forHeyGenRe-voices and re-syncs lip movement across many languages.
We choose per shot and per goal, then art-direct and finish in post, so the output stays consistent no matter which model produced it. Model names reflect mid-2026 and the leaderboard shifts monthly verify. Staying model-agnostic also means you’re never stranded when a model is retired, as Sora 2 is being in 2026.
We don’t sell you a tool. We sell you the finished, approved, on-brand result.
Rights & brand safety
Rights-clean and brand-safe, so it’s actually yours to run.
This is where cheap AI creative quietly fails, and where we lead. We treat ownership and brand safety as part of the deliverable, not an afterthought.
Under current U.S. law, purely machine-made content with no meaningful human authorship has no protectable owner. Because our work is human-directed and we document the process, your finished assets are positioned to be ownable and protectable, and you receive full commercial usage rights on delivery.
For commercial image work we can build on enterprise-indemnified, licensed-data models such as Adobe Firefly, the strongest commercial-rights position available. Free or consumer tiers that retain rights or forbid commercial use never touch your deliverables.
We can attach C2PA / Content Credentials provenance and follow the IAB’s 2026 AI Transparency & Disclosure Framework and FTC guidance, so your AI use is documented and disclosed correctly. In 2026, clear disclosure reads as confidence, not weakness.
Every asset is checked against your brand rules and content-safety standards before it surfaces, no off-brand, unsafe or misleading output, and no deepfakes of real people without rights and consent.
Why human direction is what makes it yours. Ownership in 2026 comes down to one thing, authorship. Here is the difference, in two paths:
The cheap way
Prompt-and-pray, no direction
No meaningful human authorship
No protectable owner
How we work
Human-directed, documented process
Meaningful human authorship
Ownable + full commercial rights
verify Legal and indemnification specifics are confirmed with 10Turtle counsel; this describes our standard approach and tooling choices, not a guarantee of copyright registrability for any specific asset.
Creative at scale
From one concept to a hundred on-brand variants, without the brand drifting.
Creative fatigue is real: ad performance decays within weeks as audiences see the same visuals, and the platforms reward brands that keep creative fresh verify. AI lets you produce the volume that fatigue demands, but volume is where most brands lose consistency. Ours doesn’t, because every asset is auto-checked against your brand system and human-reviewed before it ships.
1 hero conceptYour idea + brand seed
Brand-trained pipelineAuto brand-check + human review
1:14:59:1616:9StoryReelHook AHook BSeasonENESFRDE Every variant brand-checked before delivery
1→one concept → many variantsSizes, formats, hooks, audiences and seasons.
1→one video → many languagesSynced lip movement and natural voices.
refreshed on a cadenceStay ahead of the fatigue that decays performance.
IMG 09 · one concept, many variants
One hero concept expanded into a grid of on-brand variants and languages
1 → 100son-brand, channel-ready variants from a single concept
You receive production-ready creative formatted per channel, ready to hand to your media team or ad platform. scope 10Turtle produces the creative; whether we also run the paid media is being finalized, ask in your audit.
One accountable partner
A dedicated AI creative team. Plus the engine behind it.
You get the depth of a specialist studio and the reach of one accountable agency, no outsourcing, no white-label markup, no “the freelancer went quiet.” A dedicated AI creative team owns your output end to end. And because creative is one of three equal pillars at 10Turtle, alongside Web and AI Automation, it can plug straight into the systems that distribute and personalize it.
We build on Anthropic’s models as a partner, not a dependency, and we stay model-agnostic across the wider generative stack, so your pipeline is never hostage to one vendor.
IMG 10 · one roof
One team: creative, web and automation under one roof
Feed your generative creative into automated content workflows so production runs on a schedule.
Five steps from first conversation to creative you can launch, and keep scaling.
IMG 11 · 3:2
A creative lead directing a generated frame
01
Free creative audit
We review your brand, your existing assets or concept, your goals and your risk tolerance, and tell you exactly what AI can (and can’t yet) do well for you, no obligation.
02
Scope & brand kit
We agree deliverables, formats, volume and timeline, and build (or import) the brand kit and trained pipeline your creative will be generated from.
03
Generate & direct
Our team generates against the brief across the right models, art-directing composition, motion, casting and edit. We cull hard for usable takes.
04
Finish, QA & rights-check
We finish in post, run brand-safety and accessibility QA, attach provenance/disclosure, and confirm commercial rights, then you review.
05
Deliver, launch & iterate
You receive channel-ready masters and editable sources. We can refresh on a cadence and expand variants and languages as you scale.
What AI creative costs, and what actually drives it.
AI changes the economics. A polished AI-produced video typically lands well below traditional production at comparable quality, and at volume the savings compound, producing many localized or personalized versions through a pipeline costs a fraction of shooting each one verify. The real question isn’t whether AI is cheaper (it is), it’s what you do with the saving.
Model
Best for
What you get
Commitment
Indicative pricing
Project
A defined deliverable
A brand film, launch campaign or product-catalog refresh
One scope, one timeline
Scoped per project *
Creative subscription
Always-on social & performance creative
A set monthly volume of on-brand output
Ongoing, monthly retainer
Monthly retainer *
Build-the-engine
Owning the capability in-house
Your brand-trained pipeline + governance
Setup, then handover or co-run
Setup + optional run *
verify* Exact rate card is set with the owner; you get a clear, scoped estimate in your free audit, no list prices are published yet.
Spend the AI saving on…
Option ACheaperA smaller invoice for the same single asset.
Option B, what we’d adviseMoreMore variants, more tests, more markets, same budget, more growth.
What drives your cost
Revision rounds Number of localized variants Custom brand-asset training Resolution (1080p vs 4K) Rush timelines
Volume agreements lower your per-asset cost. verify Exact 10Turtle rate card to be confirmed by the owner.
verify Items marked * are pending owner verification. We list a certification only once it is held.
FAQ
AI creative, answered straight.
It will if it's prompt-and-pray. Surveys in 2026 report most consumers can spot low-effort AI video and a meaningful share say it lowers brand trust. We avoid that by training the pipeline on your brand, art-directing every asset with a human team, and finishing in post, so audiences see your brand, not a model. Our standard is simple: if it's recognizable as AI, it isn't finished.
Yes, that's central to how we work. Purely machine-made content with no meaningful human authorship has no protectable owner under current U.S. law, so we keep the work human-directed and document the creative process, which positions it to be ownable. You receive full commercial usage rights on delivery, and for image work we can build on enterprise-indemnified, licensed-data models for the strongest rights position.
All of them, chosen per shot. The frontier fractured: Veo leads realism and native audio, Runway gives the tightest camera control, Kling wins on value and motion, Firefly is safest for commercial imagery, Imagen/Ideogram own in-frame text, HeyGen owns lip-synced localization. Being model-agnostic also means you're never stranded when a model is retired, as Sora 2 is being in 2026.
Less than traditional production at comparable quality, and far less at volume, where producing many localized or personalized versions through a pipeline costs a fraction of shooting each one. We scope as a project, a creative subscription, or a build-the-engine engagement, and give you a clear estimate in your free audit. Cost is driven mainly by revisions, number of variants, custom brand training, resolution, and rush timelines.
Dozens to hundreds per concept, and staying on-brand at volume is the whole point. Our brand-trained pipeline checks every asset against your brand system and a human reviews it before delivery, so you get the volume performance marketing needs without the brand drifting from one render to the next.
Yes, we localize a single video into many languages with synced lip movement and natural voices, so you open new markets without reshooting. We handle the voice, the timing, and brand consistency across every version.
Often yes, and we make it easy. We can attach C2PA / Content Credentials provenance and follow the IAB's 2026 AI Transparency & Disclosure Framework and FTC guidance. In 2026, clear disclosure tends to read as confidence rather than a weakness.
Either. We're experts at re-engineering and scaling existing creative, auditing your library and brand, then generating refreshes, re-cuts, variants and language versions, as well as building a generative creative engine from zero. Most clients come to us to scale, not to start.
No. AI economics put studio-grade creative within reach of startups and growing brands too, the same brand-trained, rights-clean process, scoped to your stage. A CEO, a first-time founder, and a non-technical marketer all get the same straight answers in the free audit.
IMG 20 · 21:9 · invitation to book a free AI creative audit
An aspirational, on-brand creative moment behind the invitation
Free AI creative audit
Find out what AI creative can do for your brand, free.
Bring a brand, an existing asset, or just a goal. In a free AI creative audit we’ll show you, with examples, exactly where AI gives you an edge, on quality, cost and speed, and where it doesn’t yet. No obligation, no jargon.
IMG 02 · accent
IMG 07 · 16:9
IMG 08 · 16:9
IMG 10 · one roof
IMG 11 · 3:2
IMG 12 · 3:2
IMG 13 · 3:2
IMG 14 · 3:2
WordPress
WooCommerce
Shopify
Webflow
Wix
Anthropic
An aspirational, on-brand creative moment behind the invitation