For retail · DTC · B2B-commerce brands
Ecommerce web design built to sell, not just to look good
We design and build online stores around the four things that actually move revenue: speed, checkout, mobile, and trust. Whether you're launching a first store or rescuing one that's leaking sales, you get one accountable partner, with a dedicated ecommerce team behind it.
Most stores don't have a traffic problem, they have a conversion problem. Roughly 7 in 10 carts are abandoned before checkout. 10Turtle exists to close that gap, treating your store as a revenue system, not a brochure.
IMG 01 · HERO · store screen (blank)HERO-STOREFRONT · 16:9 · blank for store screenshot70%avg. carts abandoned; we design against it
Speed = revenueCore Web Vitals tuned
Built to convertcheckout · mobile · trust
TRUSTED BY TEAMS THAT SHIP
Click any platform to read verified customer reviews.
The stakes
Where online stores quietly lose money
A store can look beautiful and still bleed sales. The leaks are predictable, measurable, and fixable, and they're exactly what we design against.
The leaky funnelRepresentative drop-off · callouts cited
0%more conversions
0%higher order value
From a 0.1-second mobile load improvement., Google / DeloitteCheckout friction~70% abandon
The average cart-abandonment rate is about 70% across ~50 studies. The single biggest trigger, cited by 48% of shoppers and the #1 reason for years, is unexpected extra costs appearing late. Forced account creation, long checkouts, and weak trust signals follow close behind. , Baymard Institute
Slow pages0.1s → 8.4%
Google's research with Deloitte found that improving mobile load time by just 0.1 seconds lifted conversions 8.4% and average order value 9.2%. And 53% of mobile visitors leave a page that takes longer than 3 seconds. , Google / Deloitte
The mobile gap~½ desktop
Mobile now drives the majority of store traffic, yet typically converts at roughly half the rate of desktop. A store that isn't engineered mobile-first is leaving its largest audience on the table.
Trust gapsup to 95%
Shoppers won't enter card details on a store that doesn't feel secure. Reviews, clear policies, and visible security cues directly affect whether the sale completes, up to 95% of shoppers rely on reviews to decide. , Baymard
Find my store's biggest leak, free auditWe don't guess at these, the free audit measures yours, then we design the fixes. *~2–3% average store conversion is a representative benchmark.
Full-bleed lifestyle band, a real shopper buying on mobile (cover)Every visit counts
Your store is open every hour of every day. The real question is whether it sells.
Most stores lose customers at the same few moments. Those moments are fixable, and finding them is exactly what a free audit does.
What we do
A specialist ecommerce agency: design, build, and the AI behind the store
10Turtle designs and develops online stores for retail, direct-to-consumer, and B2B-commerce brands, the full storefront on the platform that fits your business, plus the layer most agencies skip: the AI and automation that runs behind the store.
What shoppers see
The storefront
Everything between landing and "order confirmed", engineered to convert, on Shopify, WooCommerce, BigCommerce, or a headless build:
- Information architecture & UX
- Product & category pages that sell
- A conversion-optimized checkout
- Payments, shipping & integrations
- Performance, Core Web Vitals
- Accessibility, WCAG 2.1–2.2 AA
- Search-ready, structured-data markup
What scales you
The AI behind the store
The back office most agencies skip, so design that sells is matched by a system that scales without manual effort:
- Personalized recommendations
- Support that answers instantly, 24/7
- Order, inventory & customer-data workflows
- AEO-ready structure for AI search
Two equal doors
Two doors. Both lead to a store that sells.
There are only two kinds of ecommerce buyer in the world, those starting from zero, and those rebuilding what they already have. We're built for both, and neither is the afterthought.
IMG 03 · BUILD · store mockup (blank)BUILD-NEW · 16:10 · blank for store mockupBuild from zero
Launch a new store
For new brands and first online stores. We take you from concept to launch, and choose a platform for where you're headed, not just where you are today. You launch fast, on solid foundations, ready to scale.
- UX and store architecture
- Brand-true product pages
- A frictionless checkout, payments & shipping
- A platform chosen for your roadmap
IMG 04 · REBUILD · before/after (blank)REBUILD-EXISTING · 16:10 · blank for before/after mockupRebuild what exists
Redesign & replatform an existing store
For stores that are slow, dated, hard to manage, or stuck on the wrong platform. We are experts in redesign and redevelopment, we audit the live store, fix the conversion leaks, and migrate you to the right platform without losing the rankings and traffic you've earned.
Replatforming is where most agencies cost clients money. Migrations done wrong drop SEO rankings, break analytics, and lose order history. We protect it:
- Revenue-prioritized URL mapping & 301 redirects (kept live 12+ months)
- Data-integrity checks across products & orders
- Analytics & tracking validated on staging before go-live
- A phased launch that minimizes downtime
Platform-agnostic by principle
The right platform, chosen for your business and built by a dedicated team
The best platform is the one that fits your catalog, team, budget, and growth plan, not the one an agency happens to resell. A dedicated specialist team owns each platform we build on, so you get real depth, not a generalist guessing.
What matters most?
Shopify & Shopify Plus
The fastest path to a fast, scalable store. Built-in performance and a deep app ecosystem; Shopify Plus and headless (Hydrogen + Oxygen) for high-volume and DTC brands.
Shopify developmentWooCommerce
Full ownership and content-plus-commerce power on WordPress. Ideal when SEO content and the store live together and you want complete control.
WooCommerce developmentBigCommerce
Strong native B2B features and no platform transaction fees, a clean fit for growing mid-market and wholesale brands.
Built as a platform capability, recommended when it fits.Wix & Squarespace
Right-sized, design-led stores for smaller catalogs and lean teams that need to launch and self-manage.
Wix store designHeadless & composable
Decoupled front-ends for ultra-fast, fully branded storefronts across web, app, and social, when speed and experience are the differentiator.
Composable builds on Hydrogen, custom front-ends & APIs.Not sure which fits? That's the first thing the free audit answers, we don't push a platform we happen to resell. For a full from-scratch build on any platform, see our ecommerce development service.
Which platform is right for me?, free auditConversion engineering
We design for conversion, then prove it
Anyone can make a store look good. We engineer the moments that decide whether the sale happens, and we measure them. Start with the highest-stakes screen of all: the checkout.
- Checkout that completes
Fewer fields, guest checkout, total cost shown early, trusted payment options, and visible security, built against the exact reasons shoppers abandon.
- Speed as a feature
Core Web Vitals (LCP, INP, CLS) targeted from the first wireframe, optimized images, lean code, smart caching and a CDN. Tenths of a second move real money.
- Mobile-first, always
Designed for the thumb and the smaller screen first, where most of your traffic, and most of your lost conversions, live.
- Trust that closes
Reviews, clear shipping and returns, and security cues placed exactly where hesitation happens, up to 95% of shoppers rely on reviews to decide. , Baymard
- Product & category pages that sell
Fast galleries, scannable specs, smart cross-sell, and structured data so AI assistants and search engines can read and recommend your products.
Get a conversion audit of my storeEvery build ships with conversion tracking configured correctly, so improvement is visible, not assumed.
The future-traffic edge
The AI layer that turns a store into a smarter salesperson
The stores pulling ahead in 2026 aren't just well-designed, they're intelligent. We build the AI behind your storefront as a partner on Anthropic's models, a partnership, not a dependency, alongside other leading AI tooling.
- Personalization & recommendations
An experience that adapts to each shopper, a tailored store tends to convert better than one-size-fits-all.
- AI agents & chat
Answer product, sizing, shipping and policy questions instantly, day and night, and recover carts in real time, in the moment email-only follow-up misses.
- Back-office automation
Connect your store to inventory, ERP/CRM, fulfillment and support so orders and data flow without manual work.
- AEO-ready content & structure
So AI assistants, Gemini, ChatGPT, Claude, Perplexity, can find, read and recommend your products as search shifts to AI answers.
SShopper · product page
"Will the King & Queen duvet fit a queen bed?"
Yes, the King & Queen set fits both queen and king. Free returns within 30 days if it's not right.
SShopper · 11:48 pm
"Where's my order?"
Shipped today, arriving Thursday. Here's your live tracking link.
One agency designs the store, builds it, and wires the intelligence behind it, no hand-offs between vendors.
The path
How a store gets built (or rebuilt)
A clear, low-risk path from first call to live store, and beyond launch.
- 1
Audit & discovery
We start with your free audit, store speed, checkout, mobile, accessibility, SEO and conversion leaks (or, for new brands, goals, catalog and customer). This becomes the plan.
- 2
Strategy & scoping
Platform recommendation, UX architecture, integrations, timeline and a fixed, transparent scope. You know exactly what's included before anything starts.
- 3
Design & build
Mobile-first design, conversion-engineered templates, development, payments and integrations, accessibility and performance, reviewed with you at every milestone.
- 4
Migrate & launch
For rebuilds: data migration, URL mapping and 301 redirects, analytics validated on staging, phased go-live. For new stores: QA, payment and order testing, and a controlled launch.
- 5
Support & optimize
Post-launch care, monitoring and ongoing CRO, the store keeps improving instead of slowly decaying. See our maintenance & support.
IMG 05 · 4:3 · build in progressA glimpse of the build, design and development craft (face-free)
Sector depth
We know how different retail categories sell
Conversion is not one-size-fits-all. A $12 beauty refill and a $1,800 sofa convert in completely different ways, and we design for the difference.
Fashion & apparel
Visual-first storefronts, sizing confidence, fast galleries, and easy returns that turn browsers into repeat buyers.
Beauty & personal care
Replenishment and subscriptions, reviews and UGC, and mobile habit-buying designed for the small-screen impulse.
Food & beverage
Speed, bundles, and frictionless repeat ordering, among the highest-converting categories when the experience is fast.
Home, furniture & high-consideration
Richer content, financing and AR, and longer journeys where trust does the selling on bigger-ticket decisions.
Health & wellness
Compliance-aware, subscription-friendly, and evidence-led product pages that build credibility before the sale.
B2B & wholesale commerce
Account-based pricing, bulk and quote ordering, and ERP integration, commerce that fits how businesses actually buy.
IMG 12 · 4:5FashionSee your fit →
IMG 13 · 4:5BeautySee your fit →
IMG 14 · 4:5Home & livingSee your fit →Selling into other sectors too? See who we build for across industries.
Why 10Turtle
Why retail brands choose 10Turtle
Depth and one point of accountability, the rare combination that makes a store both well-built and easy to work on.
One accountable partnerOne point of contact, end to end
One point of contact → three dedicated teams
Commerce-web teamDesigners & engineers for the storefront and checkout
Brand & creative teamProduct imagery, brand and conversion content
AI teamAnthropic partner, not a dependency, built around your stack
- One accountable partner, dedicated team per capability. Depth and a single point of accountability, not a trade-off between them.
- Specialists, not a relay race. No outsourcing, no white-label middleman, no markup on someone else's work.
- Built to the standards retailers are held to. PCI DSS-ready checkouts, WCAG 2.1–2.2 AA, GDPR/CCPA-conscious data handling, ISO 27001 security practices*.
- Revenue-first, proof-backed. We design against measurable conversion drivers and validate the results.
- Real reputation. Excellent on Trustpilot, reviewed on Clutch and G2, verifiable, per-platform, never a manufactured five stars.
Investment
What an ecommerce build (or rebuild) costs
Ecommerce pricing varies widely because the work does, there's no honest one-number answer, so here's what actually drives it.
Platform & build typeA templated launch costs far less than a custom or headless build.
TemplatedCustom / headless
Catalog & complexityNumber of products, variants, pricing rules, and B2B logic.
Small catalogComplex / B2B
IntegrationsPayments, ERP/CRM, fulfillment, subscriptions, marketplaces.
FewMany systems
Migration scopeFor rebuilds, the size and state of the data and URL set being moved.
Clean / smallLarge / messy
Design depth & contentCustom UX and product content vs. a theme-based build.
Theme-basedFully custom
We scope transparently after the audit. You get a fixed, itemized proposal with no surprises, and you'll know what's included and what isn't before a single hour is billed.
Get a scoped quote, start with the free audit *Indicative price tiers will be published once finalized, we'd rather scope yours accurately than quote a misleading range.
09Selected work
Stores we've built and rebuilt
Case studies are tagged and rendered here, filtered to ecommerce & retail. Filter by what's closest to your situation.
10In their words
What founders and retail teams say
Real reviews from real retail brands, the kind of partnership we build for.
Explore by need
Whatever your store needs next
Jump straight to the capability that fits your situation, each routes to the team that owns it.
Shopify & Shopify Plus storesFast, conversion-engineered Shopify and Plus stores, and headless storefronts with Hydrogen + Oxygen for high-volume DTC.Custom ecommerce developmentCustom stores built end-to-end: architecture, product and checkout flows, payments and integrations, on the platform that fits.Redesign & replatformingMigrate to the right platform without losing rankings, traffic, or order history, URL mapping, 301s kept 12+ months, phased go-live.Conversion rate optimizationTurn more existing traffic into orders, auditing checkout, speed, mobile and trust, then designing the fixes. Measurable, not cosmetic.Checkout optimizationA leaner checkout, costs shown early, guest checkout, trusted payments and visible security, against Baymard's documented triggers.Headless & composable commerceDecoupled, ultra-fast, fully branded storefronts across web, app and social, where speed and experience are the differentiator.B2B & wholesale ecommerceAccount-based pricing, bulk and quote ordering, and ERP/CRM integration on Shopify B2B, BigCommerce or custom builds.Ecommerce UX & UI designProduct, category and checkout experiences designed mobile-first and built to convert, the craft behind every store that sells.
Platforms we build on
Peer partnerships across the platforms we build on
WordPress
WooCommerce
Shopify
Webflow
Wix
AnthropicTrust & security
Secure, accessible, and compliant by default
For ecommerce, security and accessibility aren't optional, they're the conditions of the sale. We design them in from the start, not bolt them on.
PCI DSS-readysecure checkouts
WCAG 2.1–2.2 AAADA accessibility
GDPREU data privacy
CCPACalifornia privacy
ISO 27001*security practices
SOC 2*if held, pending verification
Answers
Ecommerce web design: your questions, answered
It designs and builds online stores that sell, covering UX and store architecture, product and category pages, a conversion-optimized checkout, payments and integrations, performance, accessibility, and search-ready structure. 10Turtle also builds the AI and automation behind the store (personalization, support, order and inventory workflows), and handles both new builds and redesigns/replatforms of existing stores.
It depends on platform, catalog size and complexity, integrations, design depth, and, for rebuilds, migration scope. There's no honest single figure, so we scope transparently after a free audit and give a fixed, itemized proposal with no surprises before any work starts.
Timelines depend on scope: a focused launch is faster than a custom or headless build, and a replatform's timeline depends on catalog and data complexity. We commit to a clear timeline in the scoping stage so you can plan around launch.
There's no universal best. Shopify suits most brands wanting speed and scale; WooCommerce fits content-plus-commerce on WordPress with full ownership; BigCommerce offers strong native B2B features with no platform transaction fees. The free audit recommends the right fit for your business, we don't push a platform we happen to resell.
Not if it's done properly. The risk is real, bad migrations drop rankings and break tracking, which is why we use revenue-prioritized URL mapping and 301 redirects (kept live 12+ months), data-integrity checks, analytics validated on staging before go-live, and a phased launch to protect the traffic and orders you've earned.
Yes, that's the core of what we do. About 70% of carts are abandoned (Baymard Institute) and even a 0.1-second load improvement can lift conversions by about 8.4% (Google/Deloitte). The free audit pinpoints your exact leaks, then we design the fixes.
Your project is delivered in-house by a dedicated specialist team for each capability, a dedicated commerce-web team, brand team, and AI team, under one accountable partner. No outsourcing, no white-label markup.
We build PCI DSS-ready checkouts and accessible (WCAG 2.1–2.2 AA), GDPR/CCPA-conscious stores, following ISO 27001 security practices. Security and accessibility are designed in from the start, not bolted on.
Yes, account pricing and bulk ordering for B2B, subscription and recurring models, headless and composable storefronts for speed-led brands, and multi-currency / multi-region setups for international selling.
You're not left alone. We offer post-launch support, monitoring, and ongoing conversion optimization so the store keeps improving instead of slowly decaying.
Start here
Find out exactly where your store is losing money
Whether you're launching your first store or rebuilding one that's underperforming, start with a free, no-obligation audit. We'll measure your speed, checkout, mobile experience, accessibility and conversion leaks, and show you the highest-impact fixes, whether or not you work with us.
No obligation · a real audit with prioritized fixes · serving retail & DTC brands worldwide.