
Restaurants · Hotels · Cafés · Bars · Catering
Restaurant and hospitality websites built to win the booking, and keep the margin.
We design and build restaurant, hotel, café, bar, and catering websites that look as good as your food, load fast on a phone, and turn delivery-app and OTA traffic into direct orders and bookings you actually own. Two doors, one accountable partner: rebuild the site you've outgrown, or build a brand-new one from scratch.
HERO-HOSPITALITY · 16:9 · blank for real screenshotCommission-free orderingDirect, on your site
Direct bookingsWin back from OTAs
0%Marketplace cut on direct orders
01 · The marketplace tax
The website is where the margin is hiding.
Delivery apps and OTAs are brilliant at one thing: putting you in front of someone who's never heard of you. The problem starts on the second order.
$35.00A typical delivery-app order
You keep ≈ $24.50 Marketplace fees ≈ $10.50
≈ 30% gone
On a third-party app, commission plus payment processing, promoted placement and menu-price padding often takes 30–40% of the ticket once every fee is counted.
Illustrative on a $35 ticket at a ~30% effective take rate; hotels see roughly 15–25% OTA commission on every room night. Your real numbers, modeled free in your audit. *
You made the food. You turned the room. And a slice of the revenue vanished between the customer's phone and your bank account.
A well-built website flips that math. When a returning guest orders or books directly through a site you own, you keep the margin, you keep the customer's data, and you keep the relationship.
The strategic move isn't to leave the marketplaces, it's to let them do discovery, then convert those guests to your own channel for life. Even shifting a fraction of repeat orders to a direct channel recovers meaningful annual margin. That's the website's real job, and it's the job we design every page around.
Find out what your current site is leaking, free audit0%of diners research a restaurant online before deciding where to eatMGH survey *
0%have been put off a restaurant by a slow or outdated websiteMGH survey *
15–30%headline delivery commission per order≈30–40% effective with all fees *
0%higher average value on a direct booking than via an OTA≈$519 vs ≈$320, SiteMinder *
02 · Two doors
Two doors. Both lead to a site you own.
There are only two kinds of hospitality buyers, and we're built for both. We are experts in redesign and redevelopment, and we build beautifully from zero.
Dated · slow · PDF menuFast · owned · ordering
Redesign / replatform
Rebuild what you have
Stuck on a rented restaurant-builder or an old theme you can't export from? Site slow, menu trapped in a PDF, reservations buried three clicks deep, or orders still funneling through a 25% app?
- Audit your current site & stack, then replatform onto a fast, owned foundation
- Migrate content & SEO without losing your Google history
- Rebuild the ordering, booking and menu flows that are costing you covers
New build
Build from scratch
Opening a new concept, a second location, a hotel, a ghost kitchen, or a café and need everything from the ground up?
- Brand experience, menu architecture, and photography direction as one launch
- Ordering & reservation systems wired to your operations
- A local-SEO foundation engineered to convert from day one
Either door, the end is the same: a site that belongs to you, data that stays yours, and one partner accountable for the whole result.
02 · What we build
Everything a hospitality site needs to convert, built in.
Not a brochure with a phone number. A working revenue system: the menu, the ordering, the booking, the discovery and the speed, on a site you own. Hover any layer to see why it matters.
CONVERSION · 4:3A guest ordering direct from a fast mobile restaurant site, food and phone in hand
0%marketplace commission on direct orders
HTML menus (never flat PDFs) with mouth-watering photography, so guests choose faster and Google and AI assistants can read exactly what you serve.
Branded online ordering wired to your POS, so repeat guests order from you and you keep the full ticket instead of paying 15 to 30% per order to an app.
Table reservations via OpenTable, Resy, Tock or a built-in engine. For hotels, a direct booking engine with channel-manager integration.
A local-SEO foundation, Google Business Profile alignment and clean schema, so you show up when someone nearby searches or asks an AI where to eat.
Most hospitality traffic is on a phone, deciding fast. We build for instant loads and a flawless mobile experience that holds the booking.
Identity, menu design and food and room photography direction that convey taste before a single word is read.
Your guest list, your CRM, your loyalty hooks, portable and owned, never locked inside a marketplace.
Location pages that rank on their own, with centralized menu and promotion control that scales as you add venues.
04 · The convergence
One site, three wins: Google, AI, and accessibility at the same time.
Here's the insight most agencies miss: the decisions that make a hospitality site rank, get recommended by AI, and stay out of legal trouble are the same decisions.
One owned site, engineered to be readThe same machine-readable foundation HTML menu, not PDF Clean schema Real photos Accessible, keyboard-ready flows
Google Map Pack & "near me"
HTML menus, Google Business Profile alignment, consistent NAP, and Restaurant/Menu schema surface you in the Map Pack and in cuisine-plus-city searches.
AI assistant recommendations
The same machine-readable build is what ChatGPT, Gemini, and Claude extract when they shortlist "best [cuisine] near me." AI answers now appear for a large share of local queries.*
ADA / WCAG accessibility
A keyboard-accessible, screen-reader-readable menu and booking flow is both a WCAG requirement and a higher-converting one, and restaurant sites are widely reported to be among the most-targeted for ADA demand letters.*
An HTML menu (not a scanned PDF) is readable by screen readers, indexable by Google, and extractable by AI assistants building a shortlist. Clean schema, real photos, and consistent business data feed the Map Pack, AI Overviews, and your knowledge panel all at once, and a keyboard-accessible reservation flow satisfies WCAG while converting better.
This matters more every quarter. AI assistants are increasingly the front door, and they shortlist sources they can read and trust. Meanwhile the landmark Robles v. Domino's ruling confirmed that a restaurant's site and ordering tools fall under the ADA. We build the one artifact that satisfies all three, so you don't pay for SEO, AEO, and accessibility as three separate projects, and you don't get blindsided by a lawsuit you could have designed out.
05 · Who it's for
Built for every corner of hospitality.
The principles carry across hospitality; the playbook adapts to your venue. Hover a space to bring it forward, or jump straight to the detail.
RESTAURANT · 4:5Fine dining and casual restaurants
Restaurants & fine diningExplore →
HOTEL · 4:5Hotels, resorts and B and Bs
Hotels, resorts & B&BsExplore →
CAFE · 4:5Cafes and coffee shops
Cafés & coffee shopsExplore →
BAR · 4:5Bars, pubs and nightlife
Bars, pubs & nightlifeExplore →
CATERING · 4:5Catering and private dining
Catering & private diningExplore →
MULTI · 4:5Restaurant groups and franchises
Multi-location groups & franchisesExplore →
GHOST · 4:5Ghost and cloud kitchens
Ghost & cloud kitchensExplore →
A small dedicated team collaborating in a bright studio, one accountable group behind the build
ONE ROOF · 16:906 · One roof, real specialists
One accountable partner, a dedicated expert team for every part of the build.
Hospitality sites fail when they're stitched together by a generalist or hot-potatoed between an agency, a freelancer and an offshore developer. With 10Turtle you get one accountable partner, and behind that, a dedicated expert team for each capability.
Web & platform teamBuild, ordering and reservation engineering, wired to your POS and booking systems.
Branding & creative teamIdentity, menu design and food, room and ambiance photography direction.
AI automation teamConcierge, ordering assistant and review automation, built around your stack.
No outsourcing No white-label markup No finger-pointing
It isn't one team that does everything. It's the right specialists, coordinated by people who answer for the whole outcome.
07 · How a build runs
How a 10Turtle hospitality build runs.
Build-new or rebuild, you always know the next step, and you get a clear picture before anyone designs a thing.
PROCESS · 16:9A 10Turtle strategist and a hospitality operator reviewing an audit together on screen
1
Audit
Start with your free audit
Your current site (or your concept), your ordering and reservation costs, your Google and AI visibility, your speed and accessibility, and where margin is leaking. You get a clear picture before anyone designs a thing.
2
Scope & strategy
Map the build before we build it
We map the intent, the menu and booking architecture, the integrations (POS, ordering, reservations, channel manager), and the local-SEO/AEO and accessibility plan. You approve a clear scope and timeline.
3
Design & build
Sell, convert, get found, read easily, scan fast
Brand, photography direction, fast responsive design, HTML menus, ordering and reservation flows, schema, and Core Web Vitals, built and reviewed against the five things every page has to do.
4
Launch & support
Launch without losing your SEO, then keep optimizing
We migrate without losing your SEO history, launch, and stay on for maintenance, updates, and performance/Core Web Vitals optimization, so the site keeps recovering margin long after go-live.
Typical timelines and investment vary by scope; see the pricing section below and we'll confirm both in your audit.
08 · The AI layer
The AI layer most hospitality sites are missing.
A modern hospitality site can quietly run a lot of your front desk. We build and integrate AI where it earns its keep, automation you control, not another platform you rent.
- An AI concierge / ordering assistant that answers "are you open / do you have a table / what's gluten-free" and books or takes the order
- Automated review responses and reputation monitoring
- Demand and reservation insights from your own data
- Menu & content generation that keeps every location current
Built on leading models, including as a partner of Anthropic, a partnership, not a dependency, and wired to the rest of your site by the same accountable team.
Explore AI for your venue09 · Investment & payback
What a hospitality website costs, and how fast it pays back.
Honest ranges, because you asked. The number that actually matters, though, is payback, so we built you a model.
Template / DIY builderLooks the part, but you're renting the template, the data and the per-order fees.
A few hundred to a few thousandCustom, conversion-engineeredMost venuesAn owned, fast, conversion-built site: the usual home for a serious single venue.
Mid-thousands to ~$10,000Multi-location / group / agencyAppropriate when the website is a real revenue system, not a brochure.
HigherFigures reflect 2026 market norms from industry pricing guides, not a published 10Turtle rate card; we'll share exact packaging in your audit. *
Estimate your margin recovery
$10$150
10%40%
160
$1k$25k
Margin recovered / month$2,625
Margin recovered / year$31,938
A site like this pays for itself in≈ 10 weeks
Illustrative model on the figures above; the higher value of a direct booking (≈60% more than an OTA) is a separate lever on top. Your real numbers in the audit. *
11 · In their words
What hospitality operators say.
12 · Every service, in detail
Hospitality website services, in detail.
The long tail of what we build. Jump straight to the one you need.
01
Restaurant website design
Fast mobile menus, photo-led atmosphere, online ordering and reservations in one owned site, for fine dining, casual and QSR.
02Hotel & resort website design
Direct-booking sites that win the guest at the compare-and-book moment, with booking-engine and channel-manager integration.
03Café & coffee shop website design
Quick, mobile-first café sites with direct ordering, loyalty hooks and strong local “near me” discovery.
04Bar, pub & nightlife website design
Events and bookings front and center, brand-led design and the local visibility that fills the room tonight.
05Catering & private dining website design
Clear quote and event-enquiry flows, gallery proof and menus that sell the experience, feeding a CRM you own.
06Commission-free online ordering websites
Branded direct ordering integrated with your POS, so you keep the full ticket instead of 15 to 30% per order.
07Restaurant reservation & booking systems
Frictionless tables via OpenTable, Resy, Tock or a built-in engine: accessible, fast and wired to your operations.
08Multi-location & franchise restaurant websites
Location pages that rank on their own, centralized menu control and structure that scales as you add units.
09Ghost & cloud kitchen websites
Conversion-first ordering sites with no dining-room overhead: fast menus, direct ordering and local discovery.
10Restaurant website redesign & replatforming
Move off a slow theme or rented builder onto a fast, owned foundation, migrating content and SEO without losing Google history.
Platforms we build on
Peer partnerships across the platforms we build on
13 · Compliant by design
Compliant, accessible and secure by design.
ISO 27001 * Information securitySOC 2 * Controls & trustADA / WCAG 2.1–2.2 AA Accessible buildsPCI DSS-ready Ordering & paymentsGDPR · CCPA Guest-data readinessQA licenses * Tested before launch
Accessibility isn't a checkbox for hospitality. Restaurant websites are widely reported to be among the most-targeted industries for ADA demand letters,* and your online menu, ordering and reservation flows are exactly what plaintiffs test. We build to WCAG 2.1–2.2 AA, so every guest can read the menu and book a table, you build a documented good-faith record, and the same work lifts your SEO. Because your site takes payments and holds guest data, we build PCI DSS-ready ordering and GDPR and CCPA-conscious data handling in from the start.
Reviews are shown as real per-platform figures, never a uniform 5-star. Items marked * are pending owner verification before launch.
14 · FAQ
Restaurant & hospitality website questions, answered.
Yes — those platforms are for discovery, not for keeping customers. They charge 15–30% (restaurants) or 15–25% (hotels) per order or booking and keep your customer data. Your own site lets repeat guests order and book directly, so you keep the margin and the relationship. The smart strategy is to use marketplaces to get found, then convert those guests to your owned channel.
In 2026, template/builder sites run a few hundred to a few thousand dollars; a custom, conversion-built restaurant site is typically mid-thousands up to about $10,000 depending on features; multi-location and hospitality-group builds run higher. The better question is payback — by shifting orders off high-commission apps, a well-built site often pays for itself in weeks. We model your numbers in the free audit.
It depends on scope — a focused single-venue site is far quicker than a multi-location group with custom ordering and integrations. We confirm a clear timeline in the scoping step after your audit, and a redesign that reuses existing content moves faster than a from-scratch build.
Yes — both, built in. We integrate commission-free direct ordering with your POS (Toast, Square, Lightspeed) and reservations via OpenTable, Resy, Tock, or a built-in engine. For hotels, we build a direct booking engine with channel-manager integration.
Yes. We're experts in redesign, redevelopment, and replatforming — we audit your current site and stack, migrate your content and SEO without losing Google history, and rebuild you onto a fast foundation that you own and can export. No more rented templates or per-order fees on a platform that holds your data.
That's a core part of the build. We implement a local-SEO foundation, align your Google Business Profile, keep your business data consistent, use HTML menus instead of PDFs, and add Restaurant/Menu schema — the same things that put you in the Map Pack also make your site readable by AI assistants when they shortlist places to eat or stay.
Restaurant websites are widely reported to be among the most-sued industries for accessibility, and the Robles v. Domino's ruling confirmed restaurant sites and ordering tools fall under the ADA. We build to WCAG 2.1–2.2 AA — accessible menus, keyboard-navigable reservation and ordering flows, alt text, and proper contrast — which protects you and improves conversion and SEO at the same time.
You do — both. That's the whole point. Unlike marketplaces and many rented restaurant platforms, you own your site, your content, and your guest list, and you can take them with you. We build on owned, portable foundations.
We specialize across hospitality: restaurants and fine dining, hotels and resorts, cafés, bars and nightlife, catering and private dining, multi-location groups and franchises, and ghost kitchens. The principles carry; the playbook adapts to your venue.
All under one roof. A dedicated branding and creative team handles identity, menu design, and photography direction; a dedicated AI team can add an ordering/concierge assistant, automated review responses, and content automation — wired into the same site by the team accountable for the whole result.
Your free hospitality web audit
Let's see exactly what your site is leaving on the table.
Your free audit covers your current site (or your concept), your ordering and booking costs, your Google and AI visibility, your speed and accessibility, and a clear payback estimate, no obligation, no jargon.
Free · no obligation.






