White-Label Web, Branding & AI, Delivered Under Your Brand
Your clients see your brand. We do the building. White-label web, branding, and AI automation, delivered under your name, on your timeline, by a dedicated specialist team. You own the relationship and the margin. We stay invisible.
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The invisibility promise
Built to protect the thing you can't replace, your client relationship
The single biggest risk in white-label is a partner who damages your reputation or gets between you and your client. We're engineered against both. We sign a mutual NDA before any brief changes hands. We never contact, market to, or appear to your clients. Deliverables and documentation arrive re-brandable and unbranded, ready to carry your logo. And the work meets enterprise-grade standards, accessibility, security, and QA, so what you present looks like the output of a far larger in-house team.
Standard mutual-NDA terms and certifications marked * are pending owner verification before launch.
Who it's for
Two ways agencies use us, both feel like the right call
There are only two situations you're in. You're selling work you can't fully staff and need real production capacity. Or you already have a partner, and they're too slow, too inconsistent, or too overloaded to trust with your name any longer. We're built for both, and the path starts the same way: a free audit of the site, brand, or workflow in front of you.
Path 1 · No in-house team
Build capacity from zero
You handle sales, strategy, and the client. We become your design, development, and AI build team on demand, so you can offer web, branding, and automation without hiring designers, developers, and engineers. Scale up for a busy season, down when it's quiet, with no payroll on the bench.
Offer web, branding & AI without hiring three specialists
Flex capacity up for busy seasons, down when it's quiet
No recruiting, onboarding, or payroll risk on the bench
Missed deadlines, sloppy handoffs, and work you have to apologize for are reputation risks you can't afford. We're experts in taking over in-flight projects, untangling and rebuilding what a previous partner left behind, and standardizing delivery so your clients never feel the seam. Bring us your current bottleneck, we'll audit it and show you the cleaner path.
Take over and rescue in-flight projects mid-stream
Untangle and rebuild what a previous partner left behind
Standardize delivery so clients never feel the seam
Not sure which you are? Both paths start with the same free audit of the site, brand, or workflow in front of you.
What we build under your brand
Three disciplines, one accountable partner, a dedicated expert team for each
Most white-label providers do one thing, just web, just chatbots, just design. Your clients need more than one thing. 10Turtle delivers all three modern disciplines under your brand, each staffed by its own dedicated specialist team, so you can present a complete offering without juggling three vendors or risking quality where you have no depth.
Dedicated Web team
White-Label Web Design & Development
From-scratch builds and full redesigns and redevelopment, landing pages to enterprise e-commerce, plus migrations, replatforming, and speed/SEO fixes. You resell complete, client-ready builds under your brand; we bring the depth. We're experts in redesign and redevelopment, not only new builds.
New brand identity from concept, or rebrand and refresh of an identity that's lost its charm, logo systems, brand guidelines, marketing collateral, social and ad design, packaging, presentations, and motion. Delivered as complete, source-file brand packages your client receives under your name.
AI agents and chatbots, workflow and process automation, custom integrations, and re-automation of manual processes, branded as yours. We build on leading models, including Anthropic's, as a partner, not a dependency, so the capability you resell is real engineering, not a rebadged tool.
Eight white-label services across web, branding, and AI. Each is delivered under your brand, and each has its own deep-dive below. Tap or hover any row to see exactly what's included.
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Resell full website design and development under your brand, from-scratch builds and redesign/redevelopment across WordPress, Shopify, Webflow, Wix, WooCommerce, and custom stacks. Landing pages to enterprise sites, plus migrations and speed/SEO remediation, all delivered client-ready and unbranded for your agency.
Offer WordPress builds and care under your name without an in-house developer. We handle custom themes, Elementor/Gutenberg builds, plugin work, performance, and security, a structured, SEO-aware delivery built for agencies managing multiple WordPress clients at once.
Launch and scale Shopify and headless e-commerce for your clients under your brand. Theme customization, custom apps, migrations to Shopify, and PCI-aware checkout work, delivered to spec so you can resell enterprise-quality stores without an e-commerce team.
Provide complete brand work under your name, logo systems, brand guidelines, marketing collateral, social and ad design, packaging, and presentations. New identities from concept or rebrands/refreshes, delivered as full source-file packages your client receives as your agency's work.
Add a real AI offering to your agency without an AI team. We build branded chatbots, AI agents, workflow automations, and custom integrations, built on leading models including Anthropic's as a partner, not a dependency, so what you resell is genuine engineering under your name.
Hand off product and website UX under your brand, research, wireframes, prototypes, and production-ready UI in Figma. Ideal for agencies winning design-led projects that need depth beyond a generalist freelancer, delivered to your standards on your timeline.
Sell recurring website care under your brand, updates, backups, security monitoring, performance, and on-call fixes, with no internal team to staff it. Transparent reporting you can re-brand keeps your clients informed and your retainer revenue predictable.
Reserve a dedicated designer, developer, or AI engineer for your agency every month, an extension of your team that ramps with no recruiting, onboarding, or payroll risk. Best for agencies with steady volume that want consistent, named specialists behind their delivery.
What it looks like in practice
Your client sees a polished delivery. They never see us.
From the first brief to the final handoff, every touchpoint carries your brand. Here is how a typical white-label project runs, and what your client actually receives.
IMG 04 · BRANDED HANDOFF · 4:3
100%delivered under your brand, never ours
A complete, client-ready handoff with your name on it
You get the finished work, files, and documentation packaged as your agency's own. No 10Turtle logo, no links back to us, nothing for a client to stumble onto. You present the work, you keep the relationship, you set the price.
Source files and assets, ready to hand over
Documentation and walkthroughs in your brand
A mutual NDA signed before any brief begins
IMG 05 · REBRANDED REPORTING · 3:2
Reporting
Progress and results, rebranded as yours
Status updates, performance reports, and care-plan summaries arrive ready for your logo and colours. Keep your client informed and your retainer revenue steady, without writing the report yourself.
IMG 06 · DEDICATED TEAM · 3:2
Your team behind the curtain
A dedicated specialist team, briefed like your own staff
You brief one accountable partner. A named web, branding, or AI team picks it up and works to your standards and your timeline, so quality stays consistent across every project you resell.
Platforms we build on
Peer partnerships across the platforms we build on
WordPressWooCommerceShopifyWebflowWixAnthropic
How it works
How the white-label engagement runs
A reliable partner adapts to how your agency already works, not the other way around. Our process is built so you stay the brand at every step and your client never sees a seam. Here's who does what at each stage.
You, client-facing 10Turtle, invisible
1
Partnership alignment
YouSet the rules of engagement
Share your standards, preferred platforms, turnaround expectations, and communication channels.
10TurtleLearn how you work & sign the NDA
We map to your process and sign the mutual NDA. Onboarding takes days, not procurement cycles.
2
Brief & scope
YouHand over the client's brief
Pass us each client's goals, brand guidelines, pages or deliverables, and timeline.
10TurtleTurn it into a sellable fixed scope
We return a fixed scope you can mark up with confidence, and support your pre-sales quoting if you want it.
3
Design & build
YouStay the single point of contact
Relay progress to your client in your own voice, on your own cadence, you remain the brand.
10TurtleYour dedicated team builds to spec
Web, branding, or AI produced by your specialist team, with proactive updates through your preferred channels.
4
Review & revisions
YouReview against client expectations
Check the work the way your client will, and request revisions through us in one consolidated pass.
10TurtleAction defined revision rounds
Revision rounds are agreed up front, so timelines and scope stay protected, no surprise overruns.
5
QA, testing & handoff
YouPresent it as your own
Deliver client-ready, re-brandable files under your name, source files and documentation included.
10TurtleTest, check, and package
Cross-device and browser testing, accessibility and security checks, then unbranded, client-ready delivery.
6
Ongoing care (optional)
YouSell recurring care under your brand
Offer maintenance and care plans as your own recurring revenue, no internal team to staff it.
10TurtleKeep it running & absorb overflow
Updates, security monitoring, performance, and overflow capacity, quietly, behind your brand.
Pricing & markup
Wholesale to you. Full margin to you.
You get partner (wholesale) pricing; you set the client price and keep the markup. We work to whichever model fits your pipeline, and we keep pricing transparent so a scope can't turn into a surprise invoice.
Per-project (fixed scope)
Best for defined builds. You get a fixed wholesale quote, mark it up, and sell a clean fixed price to your client.
Dedicated resource / retainer
A dedicated designer, developer, or AI engineer reserved for your agency monthly, ideal for steady volume and recurring client work.
Hours / subscription bucket
A monthly allocation you draw down across projects and revisions, flexes up for busy seasons, down when it's quiet.
Enter a wholesale cost and drag your markup, we'll show the client price, your profit, and your gross margin.
$
2.0×
1.2× (starter)3.0× (premium)
Your profit per project$2,000
Client price$4,000
Gross margin50%
Illustrative only, not a 10Turtle quote. Agencies commonly mark white-label web work up ~1.5× as a starting point and 2×–3× in premium positioning, targeting 50–70% gross margins; your figures depend on your market and the management time you load in. Our own partner rates are quoted per engagement. *
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Free white-label audit
Hand your next prospect a free audit, with your logo on it
No cost, no obligation. We review a site, brand, or workflow and return prioritised, plain-language findings you can present to a client as your agency's own. It is a low-friction way to open a much bigger conversation.
Enterprise-grade standards your largest clients ask about
We carry the certifications and accessibility standards your largest clients ask about, so the quality you resell is verifiable, and accessibility and compliance become part of what you sell, not a gap you hope nobody notices.
Image, audio and video, because trust reads differently in each. On invisibility, reliability, and margin.
Questions
Straight answers for agencies
White-label web design is a model where one company designs and builds websites that another company resells under its own brand. Your agency owns the sale, the strategy, and the client relationship; 10Turtle does the design and development behind the scenes and delivers it client-ready. Your client only ever sees your brand.
No. All communication runs through you. We never contact, market to, or appear to your clients, and deliverables arrive unbranded and re-brandable. We are invisible by design and by contract.
Yes. We sign a mutual NDA before any brief is shared. It keeps your clients, your pricing, and the existence of the arrangement confidential, and it legally protects your client base.
You get partner (wholesale) pricing and set your own client price, so you keep the markup. We work to per-project, dedicated-resource/retainer, or monthly-hours models. As a market reference, agencies commonly apply ~1.5× markup as a starting point and 2×–3× in premium positioning, targeting 50–70% gross margins; your figures depend on your market and management time. Our partner rates are quoted per engagement.
It depends on scope. Many discrete design tasks turn around in roughly 24–48 hours; a standard multi-page site is commonly 2–4 weeks from a complete brief; a custom e-commerce build can run 8–16 weeks. Your team confirms a timeline for each project before you commit to your client.
Yes. Our delivery is built for agencies running several client accounts. You can scale capacity up for busy periods and down when it's quiet, without adding payroll.
Yes. Many agencies begin with one well-scoped, non-urgent project to evaluate communication, quality, and turnaround before scaling. It's the cleanest way to confirm fit.
Both. We build from zero and we're experts in redesign and redevelopment, including taking over in-flight projects and rebuilding what a previous partner left behind, so your delivery becomes reliable again.
Web (WordPress, Shopify, Webflow, Wix, WooCommerce, and custom), branding and creative (identity, collateral, packaging, motion), and AI automation (agents, chatbots, workflow automation, integrations), each handled by a dedicated specialist team.
A dedicated specialist team and named project manager per account, defined revision rounds, structured QA with cross-device and browser testing, accessibility (WCAG 2.1–2.2 AA), and security checks before any client-ready handoff. The standard is engineered so what you present looks like the output of a much larger in-house team.
Invisible delivery. Your brand.
Say yes to bigger work, without adding headcount
You stay the brand, the strategist, and the client's single point of contact. We stay invisible: an NDA-backed team building web, branding, and AI that you present as your own. Start with a free audit you can hand straight to a client, and see exactly what your agency could be delivering this month.
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IMG 02 · AI AUTOMATION · 16:9
IMG 03 · CRAFT CLOSE-UP · 4:3
IMG 04 · BRANDED HANDOFF · 4:3
IMG 05 · REBRANDED REPORTING · 3:2
IMG 06 · DEDICATED TEAM · 3:2
WordPress
WooCommerce
Shopify
Webflow
Wix
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IMG 13 · SAAS · 4:5
IMG 14 · E-COMMERCE · 4:5
IMG 15 · PROFESSIONAL SERVICES · 4:5
IMG 16 · HEALTH & WELLNESS · 4:5
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IMG 18 · LOCAL & SMB · 4:5
IMG 20 · PARTNERSHIP MOMENT · 4:3