Ecommerce websites engineered to convert, built from scratch or rebuilt, on the right platform
We design and build online stores that turn traffic into revenue: fast, accessible, secure, and ready for AI commerce. One accountable partner, a dedicated ecommerce team, and a platform chosen to fit your economics, not ours.
Click any platform to read verified customer reviews.
01
Two ways in, both are exactly the right place
Most ecommerce projects fail in the same two places: the store doesn't convert, and it can't keep up, with mobile shoppers, with compliance, or with growth. We build for both kinds of buyer. Whether you're launching your first store or rescuing one that's stalled, you're in the right place.
Blank canvasLaunched & converting
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Build from zero
Launch a new store, done right the first time
Starting from an idea, a catalog, or a brand with no store yet? We take you from strategy to a live, converting storefront, platform selection, UX, design, build, payments, integrations, and launch.
0false starts, we choose the platform and scope before a line of code, so first-time founders don't lose months or budget
Strategy, platform fit and conversion-led UX before build
Payments, catalog and the integrations you'll actually need
Accessible and PCI-ready from day one, not retrofitted
Experts in redesign, redevelopment and replatforming
Already selling, but the store is slow, dated, leaking sales, or off a platform you've outgrown? We rebuild and migrate without losing your data, your SEO, or your customers, we audit the existing store first, then move it forward safely.
76%–27%of B2B sellers / retailers are actively considering switching platforms within a year, because the old platform became the ceiling (Digital Commerce 360, re-cited by Shopify Enterprise)
Products, customers, orders and URLs migrated with SEO intact
Big-bang, phased or parallel migration with test runs & validation
Zero lost rankings, zero lost data, zero lost customers as the goal
What “ecommerce website development” actually includes
An ecommerce site is not a brochure site with a buy button. Underneath the storefront sit payments, inventory and order management, tax and shipping logic, a catalog, customer accounts and dozens of integrations, and every one of them touches revenue or risk. A complete build covers the whole system, not just the surface.
Illustrative system model, the storefront is one layer; the build is the whole iceberg.
Conversion-led UX & designProduct discovery, detail pages, cart and a checkout built to be completed, mobile first.
Storefront build, tuned for speedThemed or fully custom front end, responsive on every device, tuned for Core Web Vitals.
Catalog & merchandisingProduct information management (PIM), categories, search, filtering and recommendations.
We pick the platform that fits your economics, not the one we resell
There's no single "best" ecommerce platform in 2026; the right one depends on your catalog size, technical capacity, budget and growth plan. Single-platform agencies push the tool they sell. We're experienced across the major platforms and recommend on your total cost of ownership and roadmap, then build to a specialist standard. If you've outgrown a platform, we'll tell you, and migrate you cleanly.
Ecommerce platforms compared by hosting model, best fit and watch-outs
Platform
Hosting
Best fit
Watch-outs
Shopify / Shopify Plus
Fully hosted SaaS
Fast launch, lower maintenance, a strong ecosystem and social/marketplace selling, the safe default for most growing brands.
App and transaction-fee stack can creep; deep customization needs Plus.
WooCommerce
Self-hosted, open source
Content-led, SEO-driven stores with full ownership and no platform fee.
You own hosting, security and updates, needs a maintained stack.
BigCommerce
Hosted SaaS
Native B2B and multi-channel features, no transaction fees, headless-friendly.
Smaller app ecosystem than Shopify.
Wix / Squarespace
Hosted SaaS
Smaller catalogs and design-forward, simpler stores.
Limited for complex catalogs, B2B or heavy integration.
Headless / Composable (MACH)
API-first, best-of-breed
Performance, omnichannel reach, total design freedom and future-proofing.
Higher build investment; right above a certain scale or ambition.
A store that doesn't convert is just an expensive catalog
This is where most stores quietly lose money, and it's the gap we're built to close. Across 50 studies the average cart abandonment rate sits at 70.22% (Baymard Institute): roughly 7 of every 10 shoppers leave with a full cart. We design and build to recover that revenue deliberately.
0%Average cart abandonment≈7 of 10 shoppers leave with a full cart. The most-cited reason is unexpected cost at checkout (≈48% of shoppers).Baymard Institute
0%Lift from checkout design aloneBetter checkout can lift a large store's conversion by this much, around $260B in recoverable orders across the US & EU.Baymard Institute
0%Mobile's share of revenuePhones drive ~75% of traffic but only ~55–62% of revenue, the mobile conversion gap we close on every visit.easyapps.com
0%More conversions per 1s fasterWalmart found ~2% more conversions for every 1-second speed gain; Amazon: every 100ms of latency ≈ −1% sales.Walmart · Amazon
Built for the AI shift in commerce, as a partner, not a science project
Commerce is going AI-native, and 2026 is the tipping point. Composable, API-first (MACH) architectures are becoming standard precisely because they let you plug AI in where it pays back (Netguru). The returns are real: businesses running AI personalization report around 40% more revenue, and personalized sessions can lift average order value dramatically (Swell).
We build on leading AI models, including as a partner of Anthropic, as a capability we control, not a dependency we're locked into. The AI layer is designed around your data and your conversion goals, with privacy and security first.
Shopper: “waterproof jacket, under $120, in my size?”
AI assistant: “3 picks in your size, ranked by reviews, and free shipping kicks in at $95. Add one more?”
Find-and-suggest that adapts to each shopper in real time.
Dynamic merchandising
Layouts and offers that respond to behaviour and stock.
AI shopping assistant & support
Answers, guides and resolves, day and night.
Back-office automation
Orders, inventory, content, plus fraud & returns triage.
05
Secure, accessible and compliant by default, because the alternative is a lawsuit
This is the risk most ecommerce buyers don't see until it's expensive. Ecommerce stores are the prime target for accessibility litigation, and roughly two-thirds to three-quarters of all cases target online stores (TestParty; UsableNet). Overlays alone do not constitute compliance (DOJ), and the European Accessibility Act is now enforceable for anyone selling into the EU.
0Digital accessibility lawsuits in 2025Federal + state · UsableNet
+0Federal website filings YoY, to 3,117Seyfarth Shaw
0Of cart/checkout pages meet minimum a11y2025 eCommerce Accessibility Study
$45–75kTypical case cost, all-in *OST.agency
Every layer is built in, not a paid add-on.
We build to WCAG 2.1 AA as the floor and 2.2 AA as the target, real, source-level accessibility validated with automated and manual screen-reader and keyboard testing, not a widget. Every checkout we build is PCI DSS 4.0-ready, with GDPR, CCPA and PCI data handling engineered in. Accessibility and compliance aren't an add-on here, they're how we build, which is both your protection and a measurable conversion gain (an inaccessible field is also a lost sale).
One accountable partner, with a dedicated ecommerce team
You get the depth of a specialist and the reach of a full agency, without the markup of outsourcing or white-label middlemen. No "one team does everything," no finger-pointing, no handoffs that drop your project.
One partner · one contract · one point of accountabilityA dedicated team owns your store end to end, and the brand and AI teams plug in under the same roof when you need them.
Your ecommerce team
Owns the store
A dedicated specialist team that owns your store end to end:
Brand identity, packaging, social and creative, a dedicated expert team, alongside the build.
AI team
Cross-sold, not core
Automation and AI commerce, search, assistants and back-office, designed around your data.
07
How we build, a clear, low-risk path from audit to launch
Whether you're starting fresh or rebuilding, the work is structured and milestone-driven, so you always know where the project stands.
01
Audit & discovery
Free · starts here
A free audit of your existing store (speed, conversion, accessibility, SEO, security) or your concept, catalog and market. Goals, constraints and the right platform get decided here, on evidence, not assumption.
02
Strategy & scoping
Fixed scope
Platform choice, architecture (monolith vs headless), feature set, integrations, sitemap, and a fixed scope, timeline and budget. No surprises later.
03
UX & design
Conversion-led
Wireframes to high-fidelity, mobile-first designs of every revenue-critical template, home, listing, product, cart, checkout, account.
04
Build & integrate
Build
Front and back end built to spec; payments, ERP/CRM/inventory, tax, shipping and the AI layer integrated; accessibility and PCI baked in throughout.
05
Migrate & QA
For rebuilds
Safe data migration, products, customers, orders, URLs and SEO, using big-bang, phased or parallel methods with test migrations and validation. Full QA across devices, browsers and assistive tech.
06
Launch & support
Go-live + ongoing
Controlled go-live, performance and Core Web Vitals checks, and ongoing maintenance, monitoring and optimization so the store keeps improving after launch.
Honest ranges, because the real answer is "it depends on scope", and any agency that quotes a number before understanding your catalog and integrations is guessing. Set the dials below for an indicative market range, then get your real, fixed number from a free audit.
Build type
Platform tier
Catalog & complexity
Add what you need
Indicative market range
$3k–$8k
Not a 10Turtle quote, a 2026 industry ballpark
Typical timeline
2–4 weeks
Base build$3k–$8k
2026 market norms (Statrys · WebFX · Fyresite). Your platform choice is the biggest driver of total cost of ownership. * 10Turtle scopes a fixed price to your exact requirements after the audit.
For reference: template-based small stores typically start in the low thousands; a professional agency build of a mid-sized store generally runs about $15,000 and up; complex, custom or enterprise stores commonly range from roughly $30,000 to $250,000+, with integrations often adding $5,000–$40,000. A focused hosted-platform store can launch in a few weeks; mid-complexity custom stores take about 1–3 months; large or headless builds commonly run 3–6 months or more.
Services
Ecommerce services that cover the full store lifecycle, from platform choice to conversion growth
Whether you are choosing a platform, moving from one, designing a store, or optimising it for more orders, every engagement below is a distinct, scoped service. Pick the one that matches where you are right now.
A structured ecommerce store audit covering UX, Core Web Vitals, SEO, and funnel drop-off, delivered as a prioritised action plan.
10
Built for the way your sector sells
A fashion D2C brand, a wholesale distributor running B2B price lists, a multi-store retailer and a subscription business all need different things from a store. We map the build to how your customers actually buy.
Retail & D2C
Brand-led storefronts engineered to convert on mobile, fast, beautiful product discovery and a checkout built to be completed. The bread and butter of direct-to-consumer.
Customer-specific catalogs and price lists, quoting and approvals, bulk and repeat ordering, account hierarchies and ERP-driven pricing, the operational backbone wholesale runs on.
Flexible plans, dunning, self-service portals and retention mechanics, native to your platform, for brands monetizing repeat purchases rather than one-off sales.
Multi-currency, multi-language, localized payments, tax and shipping, and region-aware compliance, one well-architected store serving every market you trade in.
It depends on scope. Template-based small stores typically start in the low thousands; a professional agency-built mid-sized store generally starts around $15,000; complex, custom or enterprise stores commonly range from about $30,000 to $250,000+, with system integrations often adding $5,000–$40,000. The platform you choose is the biggest driver of total cost of ownership. 10Turtle gives you a fixed, scoped price after a free audit.
A focused store on a hosted platform like Shopify can launch in a few weeks; a mid-complexity custom store typically takes one to three months; large, custom or headless builds often run three to six months or more. Clear scope, ready content and fast feedback are the biggest accelerators.
There's no universal best. Shopify suits most growing brands wanting fast launch and low maintenance; WooCommerce fits content-led, fully owned stores; BigCommerce is strong for native B2B and multi-channel without transaction fees; headless/composable suits ambitious, performance- and omnichannel-driven brands. We recommend based on your economics and roadmap, then build to a specialist standard.
Yes, this is core to what we do. We audit first, then migrate products, customers, order history and URLs with SEO preserved, using big-bang, phased or parallel methods plus test migrations and data validation, so you don't lose rankings, data or customers.
That's the point. Mobile drives roughly three-quarters of store traffic but a smaller share of revenue, a gap we close deliberately with mobile-first design, sub-three-second load targets, and friction-free checkout. Every one-second speed improvement lifts conversions by about 2%.
We build to WCAG 2.1–2.2 AA accessibility (validated with manual and automated testing, not an overlay) and PCI DSS 4.0-ready checkout, with GDPR/CCPA handling. It matters because ecommerce is the top target for accessibility lawsuits, more than 5,000 digital accessibility lawsuits were filed in 2025 (federal website filings up about 27% to 3,117), most against online stores, with cases estimated to cost $45,000–$75,000 all-in. * Compliance protects you and improves conversion.
Yes, customer-specific catalogs and price lists, quoting, bulk/repeat ordering, account hierarchies, multi-currency, multi-language and localized payments/tax/compliance, built from scratch or by replatforming a legacy system.
You own the store and the code, no agency lock-in. After launch we offer ongoing maintenance, monitoring, performance/Core Web Vitals upkeep and conversion optimization, so the store keeps improving rather than decaying after go-live. And yes, we add AI features (search, recommendations, assistants, automation) as a controlled capability when they pay back, built on leading models including as an Anthropic partner.
Ready when you are
Let's build an ecommerce store that actually makes money
From scratch or rebuilt, on the platform that fits your economics, accessible and compliant by default, with one accountable team behind it. Start with a free audit and see exactly what to do next.
WordPress
WooCommerce
Shopify
Webflow
Wix
Anthropic