Website Redesign & Redevelopment
Website redesign that protects everything you’ve already earned.
Whether you’re refreshing a site that’s gone stale or rebuilding one that’s holding you back, we modernize without losing your rankings, your speed, or the customers you already convert. We’re experts in website redesign and redevelopment.
A redesign should make your site faster, clearer, and worth more, not quietly cost you the search traffic and conversions you spent years building. Most redesigns fail at exactly that point, because they’re run as art projects instead of engineering projects. We run yours as both.
Rankings held301-mapped migration
2.5s LCPGood, on mobile
0%Conversion lift*
TRUSTED BY TEAMS THAT SHIP
Click any platform to read verified customer reviews.
01 · The honest starting point
Two doors, one honest answer: redesign or rebuild?
There are really only two situations you can be in, and the expensive mistake is guessing wrong. We tell you which one you actually need before you commit, based on a free audit of your real site, not on which one we’d rather sell.
A 20-second gut-check
Answer three quick questions for an instant, honest steer. It’s a starting point, the real call comes from the audit.
How old is your current site, or when was it last rebuilt?
How does it feel on mobile, speed and smoothness?
Is your platform or CMS holding you back?
Answer the three aboveWe’ll point you at the likely path, redesign or rebuild.
This is a directional gut-check, not a diagnosis. The actual decision is made on evidence, your live site, analytics, and rankings, in the free audit.
Find out which one you needRedesign
- New layout, sharper UX, refreshed brand
- Faster pages on the same foundation
- Right when the foundation is solid and it mainly looks & converts below potential
Redevelopment & Replatform
- New architecture, often a new platform
- Fixes slow legacy code, aging CMS, security & maintenance headaches
- Right when no amount of repainting fixes the foundation
Many businesses pay for repeated redesigns when the technical debt called for one clean rebuild. The audit prevents that, and neither door earns us more.
02 · The risk nobody names
Your biggest risk in a redesign isn’t the design, it’s losing your search traffic.
Most agencies won’t say this out loud. According to website-migration analysis from Numen Technology*, only a minority of migrations improve search performance, while a large share lose organic traffic, almost always because the redesign was treated as a creative project, not a search migration.
When URLs change without one-to-one 301 redirects, the ranking authority on those pages evaporates. When titles, descriptions, and alt text don’t carry over, or internal links break, the new site launches “beautiful” and then slides down the rankings for months. Botched redirect plans have produced well-documented post-launch traffic and revenue losses.*
ISO · 27001-certified delivery*4.7 ★ Trustpilot, rated Excellent* · 34 reviews*
- Inventory every URLA complete map of the existing site, nothing missed.
- Classify each oneKeep, move, merge, or remove, deliberately, page by page.
- Build a one-to-one 301 redirect mapClean redirects, no chains, never a lazy bulk-redirect to the homepage.
- Transfer metadata & structured dataAnd preserve URL structure wherever it’s already earning.
- Rebuild on a no-index staging siteThen run a full crawl for errors before anyone launches.
- Refresh & resubmit the sitemapOn launch day, so search engines re-index cleanly.
- Monitor rankings through the indexing windowAnything that slips is caught and fixed fast.
The result: the new site improves on the old one without surrendering what the old one earned.
URL redirect map · old → new, equity preserved
/old-products.html301/products/
/services/?id=42301/services/seo/
/blog/post-123301/insights/post-title/
Link equity preserved~96%
Illustrative of the mapping discipline, every changed URL gets its own clean 301, so authority transfers instead of evaporating.
03 · Scope
What a 10Turtle redesign actually includes.
A redesign is more than a new skin. Budget agencies hand you design files and leave SEO migration, content, and integrations as expensive surprises later. Ours is end-to-end and priced honestly up front. Hover or tap any line to see what it means.
Before → aftersame content, engineered to convert
01
Protect & strategise
Find what to keep, and guard it through the move.
Where your current site leaks traffic, speed, and conversions, and what to protect before anything changes. It’s also your free audit.
Full URL mapping, a one-to-one 301 redirect map, and metadata and structured-data transfer. The full method is in SEO-safe migration above.
LCP, INP and CLS engineered into the build, lean code, smart media, mobile-first. More in Speed below.
02
Design & content
Make it convert, look current, and read clean.
Information architecture, wireframes, and a layout engineered around how your buyers actually decide, with the value proposition and CTAs placed to convert.
A refreshed look, or a full rebrand with our Branding team, so the design finally matches your price.
Pages, posts, and products moved across cleanly, structured, mapped, and QA’d, with copy sharpened where it earns its keep.
Keyboard, screen-reader, contrast and captions, accessibility designed in, not bolted on. More in Accessibility below.
03
Build, platform & launch
Ship it on the right stack, and keep it healthy.
WordPress, Shopify, Webflow, or custom, content, URLs, and integrations migrated with no data left behind.
Shopify or WooCommerce, payment compliance handled and product-page rankings protected. See e-commerce development.
Every page, form, and interaction verified across devices and browsers, with a full pre-launch crawl.
DNS and hosting handled, sitemap submitted, then monitoring and optimization for the first 48–72 hours and beyond.
04 · Speed
Fast isn’t a feature. It’s the difference between ranking and converting.
Most of your visitors arrive on a phone, and both Google and your buyers judge the site in the first couple of seconds. Google measures real-world experience through three Core Web Vitals, each scored across the slowest 25% of real visits, and a confirmed ranking signal.
LCP Good
Loading speed
Largest Contentful Paint, “good” under 2.5 · seconds. How fast your main content actually appears.
INP Good
Responsiveness
Interaction to Next Paint, under 200 · ms. The metric most sites fail: how quickly taps and clicks respond.
CLS Good
Visual stability
Cumulative Layout Shift, under 0.1. Nothing jumping around as the page loads.
Thresholds shown are Google’s “good” targets, what we engineer the build to pass at the 75th percentile of real visits, not a specific past result.
~7%
fewer conversions per 1-second delay in load time*
3
vitals, all scored on the slowest 25% of real visits
1st
tiebreaker Google uses between sites of similar quality
* Conversion figure per Mewa Studio’s 2026 Core Web Vitals analysis, a widely repeated industry figure, pending confirmation of the primary study before launch.
05 · Accessibility
Accessible and compliant, because in 2026 it’s both the right thing and the legal thing.
Accessibility isn’t a nice-to-have anymore; it’s enforceable. We build to WCAG 2.2 AA, so your redesigned site reaches every user, lowers legal risk, and earns the accessibility signals that also help SEO. It’s an expertise we apply to your site and a standard we hold ourselves to.
PPerceivableSufficient contrast, captions and transcripts, text alternatives, content everyone can take in.
OOperableFull keyboard navigation and clear focus, so nothing depends on a mouse or a steady hand.
UUnderstandableReadable, predictable interfaces with helpful errors, no guessing how it works.
RRobustClean, standards-based code that works with screen readers and assistive tech, now and later.
European Accessibility ActEnforceable since June 2025, conformance with EN 301 549 (which incorporates WCAG) for many businesses selling into the EU.
ADA Title IIUS final rule sets WCAG 2.1 AA deadlines for public entities, with private-sector expectations following the same standard.
WCAG 2.2 AA, our defaultThe bar we build to on every redesign, ask for an accessibility check inside your free audit.
06 · Process
How we redesign without the drama.
A redesign goes wrong when there’s no process. Ours is the same calm sequence every time, sized to your project.
1
Audit & discovery Free
We examine the live site, your analytics, rankings, and goals, interview your team, and decide redesign vs rebuild on evidence. This is your free audit.
2
Strategy & scoping
KPIs, sitemap, content plan, redirect strategy, platform decision, and a fixed timeline and cost.
3
UX & design
Information architecture, wireframes, then the visual design, reviewed with you before a line of code is written.
4
Build & migration
Development on staging, performance and accessibility engineered in, content and URLs migrated with the redirect map.
5
QA
Every page, form, and interaction tested across devices and browsers, with a full pre-launch crawl.
6
Launch
DNS and hosting handled, sitemap submitted, monitored closely for the first 48–72 hours.
7
Optimize
Post-launch monitoring of rankings, speed, and conversions, with fixes and improvements as the data comes in.
Anyone promising a large custom redesign in four weeks is quietly cutting QA or SEO, and you pay for it in the first three months after launch.
07 · Investment
What it costs, and the better question to ask.
Redesign pricing varies widely because it isn’t a commodity: two quotes that look different are usually different products. The sharper question isn’t “what does a redesign cost?” It’s “what is my current site costing me?”
The better question
What is your current site costing you?
A site converting at 1% when its category averages ~2.5% leaves real money on the table every month. Move the sliders to see the gap.
$
Estimated revenue opportunity / month
$18,000
if your conversion rate reached a ~2.5% category benchmark.
$12,000Current / mo
$30,000At 2.5% / mo
$216kOpportunity / yr
Illustrative estimate only, 2.5% is a commonly cited cross-industry average, not a guarantee. Framed against this gap, a redesign reads as a revenue investment, not an expense.
Get a fixed-scope quote from your free audit| Reference tier | Focused refresh | Business redesign | Enterprise rebuild |
|---|---|---|---|
| Typical range * | $10k–$25k | $30k–$80k | $100k+ |
| Best for | A sharper look, faster pages and better UX on a foundation that’s still sound. | More pages, templates and integrations, with custom design. | Custom architecture, replatforming and complex integrations, built to scale. |
| SEO migration, content & integrations | Included | Included | Included |
| How we quote | Fixed scope from your free audit. | Fixed scope from your free audit. | Priced from the audit, against the work, not a template. |
* Ranges are 2026 industry references, not 10Turtle’s published prices, pending confirmation of our own packages. We quote a fixed scope from your free audit.
Services
Website redesign services that solve the right problem, not just the visible one
Every redesign starts with a different problem: lost rankings, a checkout that bleeds revenue, a CMS nobody can use, or a site that looks fine but converts nobody. Pick the capability that matches your situation.
Website Audit Before a Redesign
A structured pre-redesign audit covering performance, SEO, UX, and conversion gaps so your build brief is based on evidence, not guesswork.Website Redesign Without Losing Your SEO
Redirect mapping, ranking-page protection, and 30-day post-launch monitoring so a redesign does not cost you the organic traffic you have built.Website Redesign Built to Convert
A conversion-focused website redesign that starts with your funnel data, fixes the drop-off points, and measures results from launch day.Ecommerce Website Redesign
Platform-agnostic ecommerce redesign covering product discovery, mobile commerce, and checkout to reduce cart abandonment and lift revenue.SaaS Website Redesign
B2B SaaS website redesign built around demo-path clarity, pricing page architecture, and the multi-stakeholder buyer journey.Website Redesign Built for Accessibility
WCAG 2.2 AA compliance built into the redesign from the design system outward, avoiding the cost and risk of post-launch remediation.CMS Migration and Website Replatforming
Move to a new CMS or tech stack with full content migration, redirect mapping, and SEO preservation so editors gain independence and rankings hold.08 · Why 10Turtle
One accountable partner, a dedicated expert team for each capability.
A redesign usually touches design, development, content, SEO, and sometimes a full rebrand, and the moment those live in different agencies, the seams show and the accountability disappears. With 10Turtle it’s one accountable partner under one roof, with a dedicated expert team for each capability.
- No outsourcing, no white-label markup, no finger-pointing, the people who scope it are the people who build it.
- The depth of specialists, the simplicity of a single owner of the outcome.
- Because we genuinely lead with redesign and redevelopment, you’re working with people who’ve protected rankings and rebuilt foundations many times over, not generalists treating your site as their first migration.
One accountable partnerOne contract · one timeline · one lead
Dedicated Web & platform teamDesign, build, migration, performance & accessibility
Dedicated Branding teamIdentity, creative & brand alignment when the look needs to change too
Dedicated AI teamAutomation & AI agents wired into the rebuild
09 · While we’re in there
Automate the work the site creates.
A redesign is the perfect moment to fix what happens after the click. The same project can wire in the automation behind your site, so the new site doesn’t just look better; it runs leaner.
We build these on Anthropic’s models as a partner, not a dependency, and our dedicated AI team can scope it alongside the redesign, lead routing, CRM updates, follow-ups, support chat, and AI agents that handle repetitive work.
Your redesigned siteEvery form, lead, and interaction
Lead routingTo the right person, instantly
CRM updatesNo manual data entry
Follow-upsTimely, automatic sequences
AI support agentDeflects repetitive tickets
10 · Industries
Redesigns tuned to your industry.
The right redesign for a SaaS product, an ecommerce store, a healthcare provider, or a professional-services firm looks different, because the buyer, the compliance bar, and the conversion path are different. We bring patterns that work in your space, and the regulatory awareness that comes with it.
The payoff
A redesign should pay for itself.
The point was never a prettier site. It was more of the right visitors converting, on a site that loads fast and ranks where it used to. That is what we build toward, and what the free audit puts a number on.
Get your free audit11Selected work
Redesigns that moved the numbers.
Proof over promises, a sample of redesign and rebuild engagements, with the before/after that mattered. Filter by what you care about.
12In their words
In our clients' words.
Image, audio and video, because trust reads differently in each.
Platforms we build on
Peer partnerships across the platforms we build on
WordPress
WooCommerce
Shopify
Webflow
Wix
Anthropic13 · Trust & security
Compliance isn’t a checkbox. It’s how we build.
We build to recognised security, privacy and accessibility standards, an expertise we bring to your redesign and a promise about how we operate.
ISO 27001 *Information security
WCAG 2.1–2.2 AAADA accessibility
GDPREU data protection
CCPACalifornia privacy
PCI DSSPayment security (e-comm)
QA licenses *Tested before ship
Standards marked * are pending verification of active certification. Per-platform review figures (Trustpilot, Clutch, G2, Google) are shown as real per-platform scores, never a uniform 5★, all pending owner verification before launch.
14 · Questions
Straight answers.
Not if the redesign is run as a search migration. Ranking loss happens when URLs change without one-to-one 301 redirects, or when metadata and internal links break. We inventory every URL, map a clean redirect for each changed one, carry over metadata and structured data, test on a staging site, and monitor rankings after launch, so search equity transfers to the new site instead of evaporating.
As an industry reference, a focused refresh typically runs about $10,000-$25,000, a fuller business redesign about $30,000-$80,000, and an enterprise rebuild with custom architecture $100,000+. The right number depends on page count, custom design, integrations, and whether you're redesigning or replatforming. We quote a fixed scope after a free audit. (Ranges are 2026 industry references, pending our own published pricing.)
A focused marketing-site redesign usually takes 6-12 weeks, a fuller business site 8-14 weeks, and an enterprise rebuild several months. Timelines depend most on scope, integrations, and how quickly content and feedback come back. Be wary of anyone promising a large custom redesign in four weeks, it usually means skipped QA or SEO.
A redesign improves the look, UX, structure, and speed on a foundation that's still sound, like remodeling a room. A redevelopment (or rebuild) replaces the foundation itself: code, CMS, often the whole platform, like a tear-down and rebuild. Our free audit tells you which one your site actually needs.
If your site is fundamentally sound but looks dated or under-converts, a redesign is usually enough. If it's slow (especially on mobile), hard to maintain, built on legacy or outgrown technology, or has security and scalability problems, those are foundation issues a redesign can't fix, that's when a rebuild pays off. We decide on evidence from the audit, not on which option earns us more.
Yes. Replatforming is core to what we do, moving from a builder or legacy code to WordPress, Shopify, Webflow, or a custom build, migrating content, URLs, and integrations cleanly and without losing rankings.
Yes. Content is migrated in full, and we preserve URLs wherever they're earning traffic. Where URLs must change, each one gets a one-to-one 301 redirect, so links, bookmarks, and rankings keep working.
Mobile-first and Core Web Vitals optimization are built into every redesign, fast loading (LCP), responsiveness (INP), and visual stability (CLS), because most of your visitors, and Google's ranking judgment, are mobile.
We build to WCAG 2.2 AA, which supports ADA expectations in the US and European Accessibility Act requirements in the EU. Accessibility widens your reach, lowers legal risk, and supports SEO.
We set KPIs up front, rankings and organic traffic, Core Web Vitals, conversion rate, and lead/revenue metrics, and monitor them after launch, so success is measured against your goals, not just a nicer screenshot.
Start here
Start with the truth about your current site.
No pitch, no obligation. Send us your site and we’ll audit it, performance, SEO health, accessibility, and conversion gaps, and tell you honestly whether you need a redesign or a rebuild, what it would take, and what it would cost.
