Industries · Law · Accounting · Advisory · Insurance · AEC

Websites for law firms & professional services that earn trust — and win the client

A dedicated team that designs and builds law-firm, accounting, financial-advisory and professional-services websites — credible to clients, aligned with your profession's rules, accessible by law, and built to be the firm AI recommends.

Law firm website designed for trust, compliance, and client conversionHERO · LAW-FIRM SITE · 16:9 · blank for screenshot
Bar-compliantBuilt to ABA 7.1–7.4
AI intakeQualifies leads 24/7
4.7Trustpilot · 34 *

TRUSTED BY TEAMS THAT SHIP

Click any platform to read verified customer reviews.
The stakes

For a professional firm, the website is the first cross-examination

High-consideration buyers do their homework long before they call — and they reach a verdict on your firm from your website alone.

In legal-marketing research, about 98% of prospective clients read online reviews before hiring a firm, and roughly 47%* won't consider one rated under four stars. The accountant who will see your finances and the advisor who will manage your wealth are judged by the same standard.

The site that wins answers the question the visitor is already asking, proves the outcome, and makes the next step effortless. Most firm sites don't — and it is expensive: industry data suggests firms need an average of 13.4 leads to convert one new client, so every point of friction has a price.

The search itself has moved, too. AI-generated answers now appear in roughly 16% of U.S. Google searches — more than double earlier in 2025 — and Clio's 2025 Legal Trends Report finds about 14% of consumers have already used AI to answer a legal question (another 43% are open to it; of those who used AI, 28% were then directed to contact a lawyer). If your site isn't built to be cited by AI, you're invisible where buyers increasingly begin.

0%
read reviews before hiring a firm
A weak or invisible review presence loses the client before contact.
0%*
won't consider a firm under four stars
Reputation and proof placement decide who even makes the shortlist.
0
leads to win one new client
Every point of friction in contact multiplies your acquisition cost.
0%
of U.S. searches now show an AI answer
If AI can't read and cite your site, you're missing from the new front page.

Figures are general industry data, not 10Turtle performance claims — sourced from Clio's 2025 Legal Trends Report and GEO guidance, and the EcomBack 2025 Mid-Year ADA Website Accessibility Lawsuit Report. The 47%* "under four stars" figure is marked pending a confirmed primary source.

Find out where your site is losing clients — free audit
Two paths, one expert team

Two doors. Both lead to a website that performs.

Most professional firms aren't starting from nothing — they're stuck with a slow, dated, hard-to-edit site that no longer reflects how good they are. That's our home turf: we are experts in redesign and redevelopment.

Rebuild ★
OutdatedRebuilt
Redesign & replatform

Redesign & redevelop your existing site

We start with a deep audit — accessibility gaps, page speed and Core Web Vitals, bar and regulatory exposure, content structure, and where visitors drop off. Then we replatform, migrate your content and search equity safely, fix what's costing you clients, and modernise the experience without losing rankings.

  • Content & SEO equity migrated safely — rankings protected
  • Accessibility, speed and compliance gaps fixed at the source
  • Easy to edit, on a platform you actually own

Ideal if you have a real practice and a website that's holding it back.

Audit my existing site
From scratch
New professional services website built from scratchNEW-BUILD SITE · 16:10 · blank for screenshot
Design & build new

Build a new site from scratch

Launching, rebranding, spinning off, or going to market for the first time? We design and build a complete, conversion-ready site around your positioning — practice and service areas, attorney or partner bios, proof, intake, and the trust signals AI and clients look for.

  • Engineered compliant and accessible from the first line of code
  • Built around your positioning, practice areas and proof
  • Intake, scheduling and trust signals built in from day one

Ideal for a launch, rebrand, or a site with no salvageable foundation.

Plan my new build
What's inside

What a website built to win the client actually includes

Every page, structured to do a job — establish authority, answer the buyer's real question, and remove the friction from making contact.

  • Practice-area & service pages that rank and convert

    Written for one client profile, answering their specific fears, with a tailored call to action — not a generic services list.

  • Attorney, partner & team bios that read as credible humans

    Credentials, bar admissions, experience and approachability — the people a client is about to trust.

  • Proof, done right

    Case results, verdicts and settlements (with the disclaimers your bar requires), awards, recognitions and verified third-party reviews — placed exactly where doubt arises.

  • Frictionless contact

    Sticky click-to-call, a 3–4 field intake form, online scheduling, and live chat or AI intake that qualifies leads 24/7.

  • Secure client touchpoints

    Secure forms, careful document handling, and optional client-portal integrations for sensitive matters.

  • Built mobile-first and fast

    Most professional-services traffic is mobile, and sub-three-second load times are non-negotiable for both conversion and ranking.

The owned differentiator

Compliant and accessible by design — because in your profession, a website is regulated

A beautiful site that breaks your profession's rules is a liability. Most agencies don't know your rules. We build to them — from the first line of code.

1234
  • Built to ABA Model Rules 7.1–7.4 and state variations: truthful, non-misleading claims; responsible-attorney name, firm name and physical address surfaced correctly; the “not legal advice” disclaimer; careful handling of “specialist/expert” language and testimonials; and awareness of stricter states like Florida, New York, Texas and California.

    verify per your state *
  • For advisory and wealth firms we build to the SEC Marketing Rule 206(4)-1 — disclosures for testimonials and endorsements, substantiable claims, and net-and-gross performance with equal prominence — plus FINRA Rule 2210 for broker-dealers and recordkeeping consistent with SEC Rule 204-2.

    verify with your compliance officer *
  • Digital-accessibility lawsuits rose roughly 37% in the first half of 2025 — over 2,000 federal filings, concentrated in New York, Florida, California and Illinois, with settlements commonly reported around $5,000–$75,000 plus fees. We build to WCAG 2.1–2.2 AA in the code itself, the only defensible approach.

    settlement range — verify *
  • Secure forms, careful client-data handling, and GDPR / CCPA / PCI DSS readiness — so the people trusting you with sensitive information are protected from the very first interaction.

Accessibility “overlays” are not a defence

In the first half of 2025, 456 of 2,014 lawsuits — about 22.6% — targeted sites that already had an overlay or widget installed (EcomBack 2025 Mid-Year ADA Website Accessibility Lawsuit Report). Bolt-on tools don't protect you; we remediate at the source.

Compliance figures are general industry data, not 10Turtle performance claims. Exact obligations vary by jurisdiction and firm type — we build to them and coordinate with your compliance counsel; items marked * are pending verification for your situation.

Conversion engineering

Designed to convert the visitor you already paid to attract

Traffic isn't the problem for most firms — leakage is. We engineer the path from "interested" to "in touch" so fewer high-intent visitors slip away.

Multiple, obvious contact paths on every page — a sticky click-to-call on mobile, short intake forms, online scheduling, and live chat or AI intake that answers and qualifies after hours. We connect it all to your CRM so a lead is never sitting in an inbox while a competitor calls first.

  • Obvious contact paths on every page
  • Sticky click-to-call on mobile
  • Short, frictionless intake forms
  • Online scheduling, built in
  • Live chat / AI intake, 24/7
  • Connected to your CRM — no lead waits
+0%more conversions reported by firms using live chat versus relying on phone and email alone (industry data).
AI visibility

Be the firm the AI recommends — not the one it leaves out

When a prospect asks ChatGPT, Gemini, Claude or Perplexity for "the best [practice] firm in [city]," one of three things happens: your firm is named, a competitor is, or nobody is. We build for that moment.

Answer-first content structure, clean schema and entity signals, verifiable proof, jurisdiction and credential clarity, and the technical foundations AI engines reward — so your pages are easy to extract, trust and cite. Beyond visibility, our dedicated AI team can layer in intelligent intake agents and automation that qualify, route and respond to leads around the clock.

Add intelligent intake: AI Agents & Chatbots.

AI answer engine
"Who's the best estate-planning attorney near me?"
Based on verified reviews, clear credentials and jurisdiction, [Your Firm] is frequently recommended for estate planning in your area.
AI answer engine
"Top CPA firm for small-business tax?"
For small-business tax and advisory, [Your Firm] stands out — transparent services, strong proof, and answer-first guidance.
Structured so ChatGPT, Gemini, Claude & Google AI can extract, trust and cite you.
Who we serve

Built for the full spectrum of professional firms

One expert team, customised to each profession's buyers, proof and rules. Each focus below is a self-contained build — for a redesign or a site from scratch.

Law firm websites that look credible, rank for your practice areas, and convert visitors into booked consultations — practice-area pages, attorney bios, results and intake built to ABA and state-bar advertising rules.

Start with a free audit

Modernise a slow, dated or non-compliant attorney website without losing your rankings. We audit, replatform, migrate content and SEO equity safely, fix accessibility and speed, and rebuild for conversion.

Our redesign service

Accounting and CPA websites engineered for lead generation — clear service pages for tax, bookkeeping, audit and advisory, secure client touchpoints, and trust signals that win clients handing over their finances.

Start with a free audit

Trust-first websites for financial advisors, RIAs and wealth-management firms — built with SEC Marketing Rule and FINRA-aware content, required disclosures, and the credibility cues prospects expect before they trust you with their money.

Start with a free audit

Websites for insurance agencies and brokers with clear line-of-coverage pages, fast quote intake, and obvious paths to a human — designed to convert comparison-shoppers into policyholders.

Start with a free audit

Portfolio-led websites for architecture and engineering firms — project case studies, capability statements, and visual proof that wins the RFP and the referral.

Start with a free audit

Accessibility built into the code to WCAG 2.1–2.2 AA — the only defensible approach as ADA website lawsuits surge. We don't rely on overlays or widgets; we remediate at the source for compliance and usability.

How we build it

Sites structured to be found and cited everywhere your buyers search — strong on-page SEO foundations plus answer-first content, schema and entity signals built so ChatGPT, Gemini, Claude and Google AI can recommend your firm.

See AI visibility
What it costs

What a professional-services website costs in 2026

The straight answer: it depends on page count, integrations and content. Here are the honest 2026 market ranges — then we scope a fixed plan after your free audit, so there are no surprises.

Typical 2026 market price ranges for professional-services websites by build type. Figures are industry ranges, not 10Turtle quotes.
What you getTemplate-basedCustom · small–mid firm Most firmsMulti-practice / enterprise
Best forEntry / DIY-styleMost small–mid firmsMulti-practice / multi-partner
Typical 2026 price *$1,000–$5,000$8,000–$25,000$25,000–$100,000+
CustomisationLimitedBespoke design & pagesFully bespoke + integrations
Intake, CRM & schedulingBasicIncludedAdvanced + secure portals
Accessibility & complianceVariesWCAG AA, built inWCAG AA + governance
You own itOften a subscriptionYes — site, code, contentYes — fully owned
Ongoing maintenance: often $100–$750/monthFigures are 2026 industry market ranges, not 10Turtle quotes * — your number depends on pages, integrations and content. We scope a fixed plan after your free audit.Get a fixed plan — free audit
One accountable partner

One accountable partner under one roof — with a dedicated expert team for your work

You don't get a generalist who "does everything." You get specialists for each part of the work — coordinated by one accountable partner.

  • No outsourcing, no white-label markup, no finger-pointing — one point of accountability.
  • You own everything we build — the site, the code, the content, the domain.
  • A dedicated lead owns the outcome from audit to launch and beyond.
How it works

How a build runs — clear, fast, and built around your practice

1
Audit

Audit

We assess your current site — or your market position if you're new: accessibility, speed, compliance exposure, content, and conversion gaps.

This is your free audit
2
Scope & strategy

Scope & strategy

We define the page architecture, intent map, proof plan and integrations — agreed before a pixel moves.

3
Design & build

Design & build

Dedicated specialists design, write to your profession's rules, develop accessible and fast, and connect intake and CRM.

4
Launch & support

Launch & support

Safe migration with rankings protected, QA across devices and accessibility, then ongoing maintenance and optimisation.

Typical timelines run from a few weeks for a focused build to a couple of months for a large multi-practice or multi-partner site * — confirmed against your scope.

09Proof

Work across professional services

Filter by sector. Each engagement is a real, tagged case — measurable outcomes connect as soon as they're permissioned.

10What clients say

Trusted by the people who run the firm

Platforms we build on

Peer partnerships across the platforms we build on

Trust standard

Accessibility and compliance — our expertise, and our own standard

We build compliant, accessible sites for regulated firms — and we hold ourselves to the same bar.

  • ISO 27001 *
  • SOC 2 *
  • ADA · WCAG 2.1–2.2 AA
  • GDPR · CCPA
  • PCI DSS readiness
  • QA tooling *
Cross-industry

We also build for the industries your firm serves

Many professional firms specialise by sector. Our industry teams cross-pollinate — so your site can speak your clients' language too.

FAQ

Questions firms ask before they hire

In 2026, template-based builds typically run about $1,000-$5,000, custom builds for small-to-mid firms commonly land around $8,000-$25,000, and larger multi-practice or enterprise builds can exceed $25,000-$100,000+, with ongoing maintenance often $100-$750/month. Your number depends on the number of practice/service pages, integrations (CRM, intake, portals) and content. We scope a fixed plan after your free audit so there are no surprises.

Yes. Most state bars treat a law firm website as advertising, governed by ABA Model Rules 7.1-7.4 and state-specific variations - truthful, non-misleading claims; the responsible attorney's name, firm name and physical address displayed correctly; a not-legal-advice disclaimer; careful handling of specialist/expert claims and testimonials; and extra requirements in states like Florida, New York, Texas and California. We build to these rules from the start.

Yes. RIAs are governed by the SEC Marketing Rule (206(4)-1) - testimonials and endorsements require specific disclosures, claims must be substantiable, and any performance must show net and gross with equal prominence - plus recordkeeping under Rule 204-2. Broker-dealers must also meet FINRA Rule 2210 (fair, balanced, not misleading). We build advisory sites with these constraints in mind and coordinate with your compliance officer.

It's a real and rising risk. Digital-accessibility (ADA/WCAG) lawsuits rose roughly 37% in the first half of 2025, with over 2,000 federal filings concentrated in New York, Florida, California and Illinois, and settlements commonly reported between $5,000 and $75,000 plus fees. Accessibility overlays and widgets are not a reliable defence - about 22.6% of those suits targeted sites that already had one installed. We build to WCAG 2.1-2.2 AA in the code itself.

If you have real content, traffic and rankings but the site is slow, dated, hard to edit or non-compliant, a redesign/replatform usually delivers the best return while protecting your search equity. If you're launching, rebranding or your current site has no salvageable foundation, a fresh build is faster and cleaner. Our free audit tells you which is right - we're experts in both.

A focused build can take a few weeks; a large multi-practice or multi-partner site with integrations typically runs a couple of months. Timeline depends on page count, content readiness and approvals. We give you a clear schedule at scoping.

It depends on your needs. WordPress and Webflow both suit most professional-services firms and keep you in control of your own content; complex requirements (portals, heavy integrations) may call for custom development. We recommend based on your goals - never a one-size-fits-all template you can't own.

We structure your site so AI answer engines can extract, trust and cite it - answer-first content, clean schema and entity signals, verifiable proof, and clear credentials and jurisdiction. With AI-generated answers now appearing in roughly 16% of U.S. searches and a growing share of buyers researching firms through AI, this is no longer optional.

Yes. Our dedicated AI team builds intake agents and chatbots that qualify and route leads 24/7, and we connect them to your CRM so no lead waits in an inbox - firms using live chat have reported up to 35% higher conversion. See AI Automation and AI Agents & Chatbots.

No. Law firms are our anchor specialty, but we build for the full professional-services spectrum - accounting and CPA firms, financial advisors and RIAs, insurance agencies, and architecture and engineering firms. Consulting firms have a dedicated page.

Your move

Your next client is judging your website right now

Whether you need a full redesign or a build from scratch, the fastest first step is a free, no-obligation audit. We'll show you exactly where your site is losing trust and clients — and what a website built to win looks like for your firm.

No obligation · prioritised findings · a clear plan for your firm.