
Real estate website design & development
Real estate websites engineered to turn property searches into signed clients
A dedicated real-estate web team designs and builds your site around the things that actually win clients, live IDX/MLS listings, instant lead capture, fast mobile pages, hyperlocal search visibility, and AI that answers leads in seconds. New build or full redesign, you own the asset.
HERO-REALESTATE · 16:9Live MLS dataRESO Web API
Lead capturedRouted in seconds
0Core Web Vitals
Market reality
Your website is the first showing, and it happens before you ever meet the buyer
The home search starts online and ends with a professional. By the time someone calls you, they have already browsed listings, compared neighborhoods, and quietly decided whether your site earned their trust.
1
The search starts online
On Google, a portal, or an AI assistant, and almost always on a phone.
2
Weeks of comparing
A typical buyer spends about 10 weeks weighing listings, neighborhoods, and the agents behind them.
3
They judge your site
Speed, listings, and trust signals decide, in seconds, whether you’re a serious option.
4
You win, or Zillow does
Earn their trust and they inquire. Miss on speed, search, or capture and the lead goes to a portal.
0%
of buyers worked with an agent
The search begins online, but it still ends with a professional they chose to trust.
0%
of sellers worked with an agent
Sellers vet listing agents the same way, your online presence is the audition.
~0 wks
spent searching online
Browsing and comparing for weeks before a single phone call is ever made.
Figures from the National Association of Realtors’ 2025 Profile of Home Buyers & Sellers. Looking online remains the most common first step in the home search.
So three things must be true on day one: your listings load instantly on a phone, you show up when buyers search your specific neighborhoods (and when they ask an AI assistant for an agent), and the moment someone is interested, capturing and answering that lead is effortless. Miss any one and the lead goes to Zillow, or to the agent whose site did the job.
SEARCH-REALITY · 3:2Why this matters
Behind every search is a person deciding where to live. They form an opinion in seconds, on a phone, before you ever speak. Your website is that first handshake, so we build it to feel as trustworthy as you are in person.
See how your site performsThe difference
Most real estate websites are brochures. We build lead engines.
A brochure site lists a few properties, shows a headshot, and waits. It looks professional and produces nothing. The reasons are predictable, and we design them out from the start.
The brochure
Looks fine. Converts no one.
- Slow, heavy pages that fail Core Web Vitals:buyers bounce to a portal before listings even load.
- A poor mobile experience, even though most property browsing happens on a phone.
- A raw, unedited IDX feed:the same MLS text on thousands of sites, so Google filters your pages out as duplicate content.
- Weak, buried CTAs and long forms:interest never turns into an inquiry.
- No CRM or automation:leads sit unanswered while a faster agent calls them first.
- Generic, rented templates:you look like every other agent, on a platform you don’t own.
The lead engine
Engineered to capture and convert.
- Passes Core Web Vitals:listings load fast enough that visitors stay long enough to inquire.
- Mobile-first by default:built for the phone, where the search actually happens.
- RESO Web API done right, plus unique neighborhood context, so your listing pages earn their own rankings.
- Friction-free capture:short forms, saved searches, and valuation pages placed exactly where intent peaks.
- CRM sync + AI speed-to-lead:every inquiry routed, tagged, and answered in seconds, not hours.
- Custom, brand-led design:an asset that looks like your business and that you actually own.
We close every one of these gaps with a custom build, or a focused redesign, where performance, search visibility, lead capture, and ownership are part of the architecture, not features bolted on after launch.
New build or rebuild
Two doors. Both lead to a site that performs.
Whether you’re launching your first site or escaping one that underperforms, you’re in the right place. We’re experts in redesign and replatform as much as building from scratch, and most of the real estate work we’re asked for is a rebuild.
DOOR-BUILD-NEW · 16:10 Start from zero
Build from scratch
A new agent, team, brokerage, or development launching fresh. We architect the whole thing, brand-aligned design, IDX/MLS, lead capture, CRM, neighborhood SEO, and compliance, structured to convert from launch.
- Brand-led design, built to convert
- IDX/MLS, lead capture & CRM from day one
- Neighborhood SEO & accessibility baked in
After
Before Improve what exists
Redesign, replatform & migrate
An existing site that’s slow, dated, hard to update, badly indexed, ADA-exposed, or stuck on a platform you don’t control. We audit, redesign, and migrate it, preserving your rankings, listings, URLs, and lead history.
- Redesign & replatform with no SEO loss
- URLs and rankings preserved, redirects clean
- No traffic lost, no leads dropped
Each path starts with the right audit, your existing site, or your goals and market, but it’s one real-estate web expertise expressed two ways, never a separate, watered-down service.
What’s included
Everything a real estate site needs to convert
Four working parts, in every build. Hover a track to see what’s inside.
Buyers search accurate, always-current listings on your own site, and find you for the local searches that actually convert.
Live IDX / MLS listings (RESO Web API)
Accurate, auto-updating property search connected to your MLS via the modern RESO Web API, with your MLS’s attribution and refresh rules built in correctly.
Hyperlocal SEO & AEO architecture
Neighborhood and community pages, school-zone and property-type content, and clean JSON-LD, so you rank for local searches portals can’t own, and AI assistants can cite you.
Turn that search traffic into inquiries you own, routed to the right person fast, before a competitor answers.
Lead capture that converts
Saved searches and listing alerts, smart registration prompts, home-valuation and CMA landing pages, and short inquiry forms placed exactly where intent peaks.
CRM integration & speed-to-lead
Every inquiry flows straight into your CRM, Follow Up Boss, kvCORE / BoldTrail, Sierra Interactive, Real Geeks, BoomTown, Lofty, routed, tagged, and answered fast, not lost.
Fast, mobile-first, and unmistakably yours, so visitors stay long enough to act.
Speed & mobile-first performance
Engineered to pass Core Web Vitals and load fast on the phone, where most buyers browse, so visitors stay long enough to inquire.
Distinctive, brand-led design
A site that looks like your business, not a template clone, luxury, residential, commercial, or institutional, designed to build trust on first impression.
Built to be accessible and compliant, and ready for 24/7 AI lead response.
Accessible & Fair-Housing-aware
Built to WCAG 2.1–2.2 AA at the code level, not a fake overlay, because real estate sites carry both ADA and Fair Housing Act obligations.
AI lead assistant ready
Designed to plug in an AI chatbot or voice assistant that answers and qualifies leads 24/7, see the AI lead engine below.
IDX · MLS · RESO
IDX, MLS and RESO, done right, not just plugged in
Most lead problems on real estate sites trace back to how listings are connected. Here’s the plain-English version, and how we get it right.
MLS, Multiple Listing ServiceThe closed, members-only database where agents and brokers share listing data. Your public site never talks to it directly.
MLS
The Multiple Listing Service, the professional database where agents and brokers share listing data. It’s a closed, members-only system.
IDX
Internet Data Exchange, the rules and technology that let you display MLS listings on your public site. NAR sets national guidelines; each local MLS adds its own rules on display, attribution, and refresh frequency.
RESO Web API
The modern, standardized feed, a RESTful, JSON-based standard from the Real Estate Standards Organization that most MLSs use in 2026, replacing the older RETS system. Faster, cleaner, and CRM- and app-friendly.
The common mistake
Dump a raw MLS feed straight onto your site. Because the same listing text is syndicated across thousands of sites, search engines treat your listing pages as duplicate content, and bury them.
How a specialist solves it
Connect through the RESO Web API correctly, respect your MLS’s attribution and refresh rules, add unique neighborhood and market context so pages earn their own rankings, and canonicalize properly so your pages never compete against each other.
We confirm your specific MLS’s policies and supported standard before we build, so the integration is compliant and approved, not a workaround.
Who we build for
Built for every corner of real estate
From a solo agent’s personal brand to a multi-office brokerage platform, hover any row for how the build changes. The 5 anchored types double as their own service sections.
A personal-brand realtor website that captures leads you own, independent of your brokerage page, with neighborhood SEO, saved searches, and CRM-connected capture, so your pipeline follows you.
Multi-agent team sites with shared lead routing, individual agent profiles, and unified team branding.
Multi-office, multi-agent platforms, agent directories, office pages, brokerage-wide IDX, and intelligent lead distribution that keeps every lead inside your system.
Listings, online applications, owner and tenant portals, and secure, PCI-DSS-ready payment flows.
Investment-grade CRE sites, property and portfolio listings, broker profiles, document and data rooms, and lead capture aimed at investors and tenants.
Interactive site maps, real-time unit availability, galleries and virtual tours, and high-intent capture that turns a launch into a waitlist.
Product, marketing, and web-app builds for real estate technology companies.
One accountable partner
A dedicated real estate web team, no handoffs
You’re not handed to a rotating pool of generalists. You get a dedicated expert team for your build, accountable end to end, design, development, IDX/MLS, performance, accessibility, and the AI layer, all under one roof.
- One lead owns the outcome, end to end, never finger-pointing between three vendors when something breaks during a busy transaction week.
- No white-label markup, and no work quietly outsourced behind your back.
- No “the developer left, good luck maintaining it.” The team stays, through launch and after.
- One partner owns the outcome, and you own the website.
Specialist builds
Real estate builds we specialize in
Focused capabilities for the jobs real estate sites actually need, each available as a new build or added to an existing site.
IDX & MLS integration
We connect your site to live MLS data through the modern RESO Web API, with your MLS’s attribution and refresh rules built in correctly, so buyers search accurate, auto-updating listings and you avoid the duplicate-content trap. IDX website development, new or added to an existing site.
Redesign & replatform
We redesign and migrate slow, dated, or underperforming real estate sites without losing rankings, listings, or leads, fixing speed, IDX, SEO, and accessibility in one move. Real estate website redesign is core expertise, not a side service.
Real estate mobile apps
Native or web apps for property search, saved listings, push alerts, and agent communication, built on the same MLS data as your site, for buyers who live on their phones. Real estate app development end to end.
AI lead capture & automation
An AI assistant that answers, qualifies, and routes every inquiry 24/7, then syncs it to your CRM, so leads are won in seconds, not lost to a faster agent. The lead-generation layer that turns a website into a pipeline.
Neighborhood & local SEO
Community pages, school-zone and property-type content, and clean schema, so you rank for the specific local searches portals can’t own, and AI assistants cite you as the local expert. Local SEO architected for real estate.
AI lead engine
Win the lead in seconds, not hours
Speed-to-lead decides who closes. The WAV Group / Weichert Agent Responsiveness Study put the average human response to a new web lead at 917 minutes, over 15 hours, long after the buyer has moved on. We design your site so an AI assistant answers, qualifies, and routes every inquiry the instant it lands.
- Answer property questions and book showings 24/7, by chat or voice.
- Qualify buyers and sellers, then route to the right agent with full context.
- Re-engage cold leads automatically over weeks and months.
- Sync every conversation into your CRM, so nothing is dropped.
It’s the same AI-automation capability we build across every industry, applied to real estate’s biggest leak. Build it in now, or add it to an existing site.
Bars are illustrative, not to scale, the real gap between 15 hours and a few seconds is far larger than any chart can honestly show. The 917-minute average is from the WAV Group / Weichert Agent Responsiveness Study.
Fair Housing & ADA
Accessible by design, not a sticker on top
Real estate websites carry a compliance burden most industries don’t. Public-facing sites are treated as places of public accommodation under ADA Title III, and the Fair Housing Act requires equal access to housing information regardless of disability. Professionals have received demand letters and faced lawsuits over inaccessible sites, missing alt text, forms a screen reader can’t use, search a keyboard can’t operate.
We build accessibility into the code to WCAG 2.1–2.2 AA:
- Semantic HTML structure a screen reader can navigate.
- Descriptive alt text on every piece of listing imagery.
- Keyboard-operable property search and inquiry forms.
- Captioned video and virtual tours.
- Sufficient color contrast across the whole site.
The overlay-widget myth
A floating accessibility overlay widget doesn’t fix the underlying code, and overlays have themselves become a target for accessibility litigation. We fix it at the source instead: semantic structure, real alt text, keyboard-operable search and forms, captions, and contrast. That protects you legally and opens your listings to every buyer.
Accessibility is both an expertise we deliver and a trust signal buyers and AI assistants notice.
How it works
How we build (or rebuild) your real estate site
One clear path, whether you’re starting fresh or modernizing an existing site, no surprises, no lost rankings.
01
Audit & discovery
We audit your current site, speed, IDX, SEO, accessibility, lead flow, or your market and goals if you’re starting fresh, and confirm your MLS’s IDX rules.
02
Strategy & scope
Sitemap, neighborhood/SEO architecture, lead-capture and CRM plan, integrations, and a clear scope and timeline. No surprises.
03
Design
Brand-led, conversion-focused design for desktop and mobile, listings, search, neighborhood pages, agent profiles, and CTAs.
04
Build & integrate
Development, RESO Web API / IDX integration, CRM sync, the AI lead layer, accessibility, schema, and performance tuning.
05
Migrate & launch
For redesigns: migrate content, preserve URLs and rankings, and redirect cleanly so no traffic or leads are lost. QA on every device.
06
Support & grow
Maintenance, monitoring, and ongoing improvements, your site keeps performing after launch, not just at launch.
09Selected work
Real estate work
A selection of real estate builds and rebuilds. Filter by what you're looking for.
10In their words
What real estate clients say
Client results in their own words, in writing, audio, and video.
Security, accessibility & compliance
How we keep your site and your buyers’ data protected
We build to recognised security, privacy, and accessibility standards, for the listing data you display and the tenant and owner information you handle.
ISO 27001 *Information security
WCAG 2.1–2.2 AAADA accessibility
Fair Housing ActEqual-access design
GDPREU data protection
CCPACalifornia privacy
PCI DSSTenant/owner payments
QA licenses *Tested before ship
SOC 2 *Controls & trust
Standards marked * are pending verification of active certification, listed only when held. Accessibility and compliance are both an expertise we deliver and a trust signal buyers and AI assistants notice.
Platforms we build on
Peer partnerships across the platforms we build on
One roof
One roof for everything your real estate brand needs
Your website is the engine, and we build everything around it under the same accountable roof: brand, the AI lead automation that nurtures inquiries, and ongoing maintenance so it keeps performing.
SIGNED-CLIENT · coverEvery property search is someone’s next chapter. We build the website that turns it into your next signed client.
Get your free auditStart here
One free audit. Zero obligation.
The fastest way to see what we’d do for your real estate site, and whether we’re the right fit. No pitch deck, no pressure.
What you get
A specific, prioritised plan, not a sales call in disguise.
- Speed & conversion review, where your site loses buyers before they inquire.
- IDX & search-visibility check, duplicate-content risk and how your listings rank locally.
- Accessibility & Fair-Housing read, WCAG gaps and ADA exposure.
- Lead-capture & CRM review, where inquiries leak instead of converting.
- A prioritised roadmap, what to fix first, and the likely impact.
How it works
1Tell us your link & goalYour current site, or your market and goals if you’re building new.
2We audit itYour dedicated real estate team reviews it against real benchmarks.
3You get the planSpecific findings and a roadmap, yours to keep, hire us or not.
No spam. No obligation. Your details stay private.
Questions
Real estate website FAQ
Answers to what real estate professionals ask before they build.
If you want buyers to search live MLS listings on your own site instead of leaving for a portal, yes. IDX connects your site to MLS data so listings display and update automatically. In 2026 most MLSs deliver this through the RESO Web API. We confirm your MLS's specific rules and integrate it correctly, so it helps your SEO instead of triggering duplicate-content penalties.
The MLS is the closed professional database where listings live. IDX is the set of rules and technology that lets you show those listings on a public website. The RESO Web API is the modern, standardized feed most MLSs use to deliver that data, faster and cleaner than the older RETS system, and easier to integrate with CRMs and apps.
Usually it's a brochure built to exist, not to convert: slow pages that fail Core Web Vitals, a poor mobile experience, weak or buried calls to action, long forms, a raw IDX feed buried by Google as duplicate content, and no CRM or automation to answer leads fast. We diagnose exactly which of these is costing you leads in a free audit, then fix them in the build.
Yes, that's a core specialty. We audit your current site, preserve and redirect your URLs, migrate content and listings, and keep your rankings and lead history intact while we modernize design, speed, IDX, and accessibility. Done correctly, a redesign protects your traffic rather than risking it.
Public-facing sites are treated as places of public accommodation under ADA Title III, and the Fair Housing Act requires equal access to housing information. Real estate professionals have received demand letters and faced lawsuits over inaccessible sites. We build to WCAG 2.1–2.2 AA at the code level, not a floating overlay widget, which doesn't fix the underlying code and has itself drawn litigation.
According to 2026 real estate website cost guides (such as Luxury Presence's pricing breakdown), templates run a few hundred dollars, semi-custom sites run low thousands, and fully custom real estate sites typically start around $5,000 and rise with complexity; IDX integration commonly adds to that, and ongoing maintenance is separate. Your investment depends on scope, agent site vs. brokerage platform, integrations, and design depth. We scope yours precisely in the free audit, so you see real numbers, not a guess.
Yes. We integrate leads directly into the CRM you use, Follow Up Boss, kvCORE / BoldTrail, Sierra Interactive, Real Geeks, BoomTown, Lofty, and others, so inquiries are routed, tagged, and answered fast instead of sitting in an inbox.
Yes. We can build in an AI chat or voice assistant that answers property questions, qualifies buyers and sellers, books showings 24/7, and syncs everything to your CRM, so you respond in seconds, which is what wins the lead.
You own it. Unlike rented platform templates, a custom 10Turtle build is your asset, your design, your content, your SEO equity, with no per-seat platform tax and no generic look shared with every other agent.
Yes, agents, teams, brokerages, property management, commercial (CRE), developers, and PropTech. Each gets a build tuned to its audience and workflow, from multi-agent lead distribution to investor data rooms.
One roof. One standard.
See exactly what’s holding your real estate site back, free
Get a free audit of your current site’s speed, IDX setup, search visibility, accessibility, and lead capture, or a free strategy session if you’re building new. Clear findings, no obligation, from the team that would build it.




