Web · Website Redesign
CMS Migration and Website Replatforming
A CMS replatform is the project you run when your current platform is holding you back: editors need a developer to publish a page, the site cannot handle your traffic, or the technology is too old to support modern performance requirements. We move your content, preserve your rankings, and set you up on a platform your team can run without technical help for every update.
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What it is
What is a CMS replatform and when do you need one?
A CMS replatform is a project that moves your website from one content management system or technology stack to another. It is distinct from a visual redesign: the trigger is a platform limitation, not a visual one. Common triggers include a CMS that requires developer involvement for routine content updates, a legacy platform that cannot meet current performance or security standards, a tech stack the team can no longer support, or a headless architecture that requires separating the content layer from the presentation layer. The replatform may include a redesign, a reskin on the new platform, or no visual changes at all.
The primary risks in any replatform are the same as in a redesign: content loss, ranking loss from URL changes, and broken integrations. We treat all three as build requirements. Content is migrated and validated on staging before anything goes live. Every URL change is mapped to a 301 redirect and tested. Integrations, from CRM to analytics to marketing automation, are reconnected and verified before launch. If a visual redesign is happening alongside the migration, we scope both workstreams together so they share a single launch rather than two separate go-live events.
What's included
What a CMS replatform includes
Content migrationAll pages, posts, media, and structured content migrated to the new platform and validated on staging before go-live.
Redirect mappingEvery URL change mapped to a 301 redirect, tested for chains and loops, and submitted to Search Console at launch.
SEO preservationRanking pages documented before the migration, meta content and structured data carried forward, and post-launch monitoring in place.
Integration reconnectionCRM, analytics, marketing automation, and third-party tools reconnected and verified on the new platform before launch.
Editor trainingYour content team trained on the new CMS so they can publish, update, and manage pages without developer involvement.
Security and hosting setupNew platform configured with correct permissions, SSL, and hosting setup so the site launches into a secure environment.
Performance baselineCore Web Vitals measured on the new platform before launch and compared against the old site to confirm the migration improves or maintains speed.
How we work
How we run a CMS migration
1Platform selection and audit
We review your content types, editorial workflow, and technical requirements to confirm the right destination platform.
2Content inventory and migration plan
We catalogue every piece of content, map it to its new location, and build the migration script before anything moves.
3Redirect map and SEO baseline
We document ranking pages, map every URL change to a redirect, and record the pre-migration SEO baseline for comparison.
4Staging migration and QA
We migrate all content to staging, validate every page, test redirects, reconnect integrations, and run performance checks.
5Launch and sitemap submission
We go live, submit the updated sitemap to Search Console, confirm redirects are resolving correctly, and monitor for crawl errors.
6Post-launch monitoring and training
We monitor crawl errors and ranking data for 30 days and train your editorial team on the new CMS before handing over.
Why it matters
What a successful replatform delivers
A replatform done right means a faster, more manageable site that your team can run without a developer on call for every content change.
Editorial independence
Your content team can publish and update pages without raising a ticket, because the new CMS is chosen for editorial usability, not just technical capability.
Rankings intact
Every redirect is mapped, tested, and submitted before launch, so the search equity built on the old platform transfers to the new one.
A platform that scales
The new stack is chosen for where your site needs to go, not just where it is today, so you are not repeating this project in two years.
Who this is best for
The right fit
Best when your platform is the constraint
Teams whose CMS requires developer involvement for routine updates, whose legacy platform cannot meet modern performance or security requirements, or who need to separate content management from front-end delivery for a headless or multi-channel publishing model.
You might not need a replatform
If your current CMS is working well editorially but the site looks dated or converts poorly, a visual redesign on your existing platform is faster and lower-risk. Start with a Website Audit to confirm whether the platform itself is the problem before committing to a migration.
FAQs
Common questions about CMS migration and replatforming
What is the difference between a redesign and a replatform?
A redesign changes the visual design and structure of a site while keeping the underlying CMS. A replatform moves the site to a different CMS or technology stack, which may or may not include a visual redesign. The trigger for a redesign is usually a visual or conversion problem. The trigger for a replatform is a platform limitation: the CMS cannot do what the business needs, or the technology is too old to support modern performance requirements.
Which CMS platforms do you migrate to?
We migrate to WordPress, Webflow, Sanity, Contentful, Prismic, and Next.js-based headless stacks, among others. The destination platform is chosen based on your editorial workflow, technical requirements, and how much developer involvement you want for ongoing maintenance. We will recommend the platform that fits your team, not the one we find easiest to build on.
Will a CMS migration hurt my SEO?
It can, but it does not have to. The risks are the same as a redesign: URL changes without proper redirects, lost meta content, and broken structured data. We treat SEO preservation as a build requirement, not an afterthought. Every ranking page is documented before the migration, every URL change gets a tested 301 redirect, and post-launch monitoring runs for 30 days to catch anything unexpected.
Can you migrate a large site with thousands of pages?
Yes. Large migrations require a scripted migration process rather than manual page-by-page work, and more thorough staging QA before launch. We build and test the migration script on a content sample before running it against the full site, so errors are caught before they affect thousands of pages at once. [verify] Maximum page volume for scripted migration without additional scoping.
What happens to our integrations during a replatform?
Integrations are catalogued at the start of the project and reconnected as part of the staging build. This includes CRM connections, analytics tracking, marketing automation, live chat, and any third-party embeds. We verify every integration is firing correctly on staging before launch and reconfirm after go-live.
Can a replatform and a redesign happen at the same time?
Yes, and this is often the most efficient approach. Running both as a single project means one content migration, one redirect map, one set of QA, and one launch, rather than two separate projects with two sets of risk. We scope the migration and redesign workstreams together and manage them to a shared launch date.
11Selected work
Redesigns that moved the numbers.
Proof over promises, a sample of redesign and rebuild engagements, with the before/after that mattered. Filter by what you care about.
12In their words
In our clients' words.
Image, audio and video, because trust reads differently in each.
Outgrown your current CMS?
Get a free build audit. We will review your platform limitations, map the migration options, and give you an honest view of what a replatform would cost and how long it would take.
Get your free build audit