Web · UI/UX Design
UX Audit and Usability Evaluation
A UX audit is an expert diagnosis of a product you already have. We evaluate your live site or app against established usability principles and your real user data, then hand you a prioritized report of what is hurting conversion or retention and exactly what to fix first.
What we evaluateHeuristic evaluationAnalytics reviewSession recordingsConversion funnelsCore user flowsAccessibility checksMobile usabilityForm and checkout UX
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What it is
What is a UX audit?
A UX audit is a structured review of an existing product to find what is making it hard to use. An expert evaluates your interface against recognized usability principles, then layers in your real data, analytics, session recordings, and drop-off points, to separate cosmetic issues from the ones actually costing you conversions or sign-ups. The output is a prioritized list of problems and fixes.
It is the right tool when you have a live product that underperforms and you want a fast, expert diagnosis rather than a fresh round of user studies. A pure heuristic evaluation checks your interface against principles alone and is quick and cheap; a full UX audit also weighs real user behavior and your business goals, which makes it the better fit for mature products with meaningful traffic. We will recommend the lighter option when your product is too new to have usable data.
What's included
What a UX audit includes
Heuristic evaluationYour interface reviewed against established usability principles, screen by screen.
Analytics reviewYour funnels and drop-off points read to find where users actually abandon tasks.
Session analysisRecordings and heatmaps that show real behavior, not assumptions about it.
User flow reviewKey journeys mapped and tested for friction, dead ends, and confusing steps.
Accessibility checkA baseline scan for the access barriers that also tend to hurt general usability.
Prioritized issuesEvery problem ranked by impact and effort, so you fix what matters first.
Fix recommendationsSpecific, actionable changes for each issue, written for designers and developers.
How we work
How we run a UX audit
1Scope and access
We agree which flows and pages matter most and get access to your analytics.
2Heuristic review
We evaluate the interface against usability principles, documenting every issue.
3Behavior analysis
We study analytics and recordings to see where real users struggle and leave.
4Prioritize by impact
We rank issues by how much they hurt and how hard they are to fix.
5Report and walkthrough
We deliver the findings and walk your team through them in plain language.
6Support the fixes
We stay available to clarify recommendations as your team implements them.
Why it matters
What an audit changes
An audit turns a vague sense that something is wrong into a clear, ranked plan you can act on this quarter.
Find the real leaks
Pinpoint the specific screens and steps where users abandon, backed by data.
Fix in priority order
Spend effort on the changes that move conversion and retention, not cosmetics.
A plan, not opinions
Walk away with a documented, prioritized roadmap any team can execute.
Who this is best for
The right fit
Best fit when
You have a live product with real traffic that underperforms, conversions or retention are slipping, and you want a fast expert diagnosis with a clear fix list. Strongest for mature products with enough usage to produce meaningful data.
You might not need this
If you have not built the product yet, or you need to discover what users want rather than diagnose what is broken, start with UX Research instead. If your goal is specifically legal accessibility compliance, that is a separate, compliance-focused service.
FAQs
Common questions about UX audits
What is the difference between a UX audit and a heuristic evaluation?
A heuristic evaluation checks your interface against a set of usability principles and is quick and inexpensive, catching surface-level issues. A full UX audit does that too, then adds your real user data, analytics, recordings, and business goals, to find the problems that are actually costing you. Heuristic evaluation suits early or low-traffic products; a UX audit suits mature ones with real usage.
How is a UX audit different from UX research?
A UX audit diagnoses a product you already have, evaluating it against usability principles and real behavior to find what is broken. UX research studies users directly to discover what they need, and is most useful before or during a build. If you have a live product underperforming, you want an audit; if you are deciding what to build, you want research.
What do I receive from a UX audit?
You receive a prioritized report of usability issues, each ranked by its impact on your goals and the effort to fix it, with specific recommendations written for designers and developers. It typically includes annotated screenshots, references to the data behind each finding, and a walkthrough session with your team. The point is a plan you can act on, not a list of complaints.
Will an audit tell me how to fix the problems, or just list them?
Both. Every issue comes with a concrete, recommended change, not just a flag that something is wrong. We rank fixes by impact and effort so you know what to tackle first, and we stay available while your team implements them. You get direction you can hand straight to design and development.
How long does a UX audit take?
It depends on how many flows and how much data are in scope. A focused audit of the core journeys is a short engagement, while a full multi-flow product takes longer. We agree the scope up front so the timeline is clear before we start, and we give you that estimate once we have seen what is involved.
Can you fix the issues you find, or only report them?
We can do both. Many clients take the audit and have their own team implement it, while others ask us to carry out the design and build changes ourselves. The audit stands on its own as a deliverable, and the redesign work is a separate engagement you can choose to add.
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