Web · E-commerce
Ecommerce Store Audit
An ecommerce store audit is a structured diagnostic that tells you exactly what is holding your store back: where the UX breaks down, where SEO is leaking rankings, where the funnel is losing buyers, and which technical issues are costing you performance. It is the right starting point before a redesign, a CRO programme, a platform move, or any significant investment in your store. We deliver a prioritised action plan, not a report that sits unread.
We audit acrossShopifyWooCommerceBigCommerceGA4Custom platforms
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What it is
What is an ecommerce store audit?
An ecommerce store audit is a bounded diagnostic engagement with a defined scope and a single deliverable: a prioritised action plan that tells you what to fix, in what order, and why. It covers the five areas that most commonly cause stores to underperform: UX and navigation, Core Web Vitals and page speed, SEO health and crawl coverage, conversion funnel drop-off, and technical issues such as broken integrations, schema errors, and checkout failures. Each area is reviewed against your analytics and against direct inspection of the store, not against a generic checklist.
The audit is deliberately a starting point, not a project in itself. Its value is in directing what comes next: a store with a clear UX problem goes to store design; a store with specific funnel drop-off goes to CRO; a store on the wrong platform goes to platform selection or replatforming. Many teams invest in a full redesign or a year-long SEO programme without knowing which problem they are actually solving. The audit answers that question first, which makes every subsequent investment more precise.
What's included
What the store audit covers
UX and navigation reviewHands-on review of your store's navigation, category structure, product pages, cart, and checkout against conversion UX principles.
Core Web Vitals and speedPage speed and Core Web Vitals analysis across key templates on mobile and desktop, with specific issues identified.
SEO health checkCrawl coverage, indexation, meta data, schema, and internal linking reviewed for the issues most commonly costing ecommerce stores rankings.
Conversion funnel analysisGA4 funnel review mapping drop-off rates at every stage from landing to purchase, with the highest-impact drop-off points highlighted.
Technical health checkReview of broken links, integration errors, checkout failures, schema validity, and any platform-specific technical debt.
Competitor benchmarkingA targeted review of how two to three direct competitors handle the areas where your store is weakest [verify scope].
Prioritised action planEvery finding ranked by impact and effort, with clear next steps and recommended engagement types for each priority area.
How we work
How we run a store audit
1Access and briefing
We request read access to GA4, your platform admin, and any existing heatmap or search console data, and take a brief on your current concerns.
2Analytics and funnel review
We analyse your GA4 funnel, traffic sources, and on-site behaviour data to map where the store is losing buyers.
3Store inspection
We walk through the store as a buyer would: navigating categories, reviewing product pages, attempting checkout on mobile and desktop.
4Technical and SEO review
We crawl the store, review Core Web Vitals, check schema validity, and surface the technical and SEO issues affecting performance.
5Findings synthesis
We consolidate findings across all five areas into a single prioritised list, ranked by the impact each fix is likely to have on conversion and rankings.
6Action plan delivery
We deliver the written audit report and action plan, walk you through it, and answer every question about what to tackle first and why.
Why it matters
What a store audit gives you
A clear picture of what is wrong and a prioritised plan for fixing it, before you commit budget to a larger project.
Certainty before investment
You know which problem is actually costing you the most before spending on a redesign, a CRO programme, or a platform migration.
A prioritised fix list
Every finding is ranked by impact and effort so your team knows what to do first and does not waste time on low-return changes.
A clear next engagement
The audit tells you which service you actually need next: design, CRO, SEO, replatforming, or a combination, with the reasoning behind it.
Who this is best for
The right fit
Best before any significant store investment
Teams about to commission a redesign, a CRO programme, or a platform migration without a clear diagnosis of the problem; stores that have tried fixes without lasting results; and founders who know something is wrong but cannot identify what.
You might not need an audit first
If you already have a clear diagnosis, for example a platform that is end-of-life, a checkout that is visibly broken, or a specific SEO drop after a migration, the right next step is the service that fixes it: Replatforming, CRO, or Ecommerce SEO.
FAQs
Common questions about ecommerce store audits
What does an ecommerce audit actually include?
Our audit covers five areas: UX and navigation, Core Web Vitals and page speed, SEO health and crawl coverage, conversion funnel drop-off using your GA4 data, and technical issues such as broken integrations, schema errors, and checkout failures. Every finding is ranked by impact and effort in a prioritised action plan. It is a diagnostic, not a generic best-practice checklist.
How long does the audit take?
Most store audits are completed and delivered within 5 to 10 business days from access being granted [verify]. The timeline depends on catalogue size, the volume of analytics data available, and whether competitor benchmarking is in scope.
Do we need to give you access to our platform admin?
Read-only access to GA4 and Google Search Console is required. Read-only access to your platform admin helps us review template structure and any platform-specific technical issues, but we can scope the audit without it if that is a concern. We do not need write access to anything.
Will the audit tell us whether to replatform?
Yes, if that is the right finding. If the audit surfaces that your current platform is the primary constraint, we will say so directly and recommend a platform selection or replatforming engagement as the next step. We do not recommend a migration if the platform is not the problem.
Is the audit a one-off or does it feed into an ongoing engagement?
The audit is a self-contained, one-off engagement with a defined deliverable. It is designed to feed into a subsequent engagement, whether that is CRO, SEO, store design, or replatforming, but there is no obligation to continue with us. Some teams use the audit report to brief their own development team or another agency.
Can you audit a store that is mid-redesign or about to replatform?
Yes. An audit before a redesign or replatform is particularly valuable because it gives the new project a clear brief grounded in real data rather than assumptions. It also prevents redesigns that solve the wrong problem and replatforms that move existing issues to a new platform unchanged.
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Stores we've built and rebuilt
A cross-section of from-scratch launches and replatforms. Filter by what you're trying to do.
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What store owners say
Outcomes from the people who run the stores.
Not sure what is holding your store back?
Get a free audit consultation. We will take a quick look at your store, ask the right questions, and scope an audit that tells you exactly what to fix and in what order.
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