Branding · Rebranding
Logo Redesign Services
A logo redesign modernizes your existing mark while keeping the recognition customers already have. We refine or redraw the logo for clarity, balance, and clean performance everywhere it appears, from a favicon to a billboard, without throwing away the equity in your current symbol.
Built withAdobe IllustratorVector artworkFigmaLogo lockupsFavicon and app iconFile handoff
TRUSTED BY TEAMS THAT SHIP
Click any platform to read verified customer reviews.
What it is
What is a logo redesign?
A logo redesign updates an existing brand's primary mark, refining or redrawing it so it reads clearly at every size and on every surface, while keeping the cues that make it recognizable. It is focused on the symbol and wordmark themselves, not the wider brand strategy, and the aim is a modern mark people still recognize as yours.
Redesigns are right when the current logo looks dated, renders poorly on screens, or no longer fits how the brand is used, but the brand itself is sound. It is narrower than a brand refresh, which also updates color, type, and voice, and far narrower than a full rebrand. If you are launching a brand with no existing mark, that is logo design from scratch, which belongs with new brand identity rather than here.
What's included
What a logo redesign includes
Mark assessmentA review of your current logo to find what to keep and what is holding it back.
Redraw and refineCleaner geometry, spacing, and proportions, redrawn as crisp vector artwork.
Logo lockupsHorizontal, stacked, and icon-only versions for different placements.
Favicon and app iconA simplified mark that still reads at very small sizes on tabs and home screens.
Legibility testingChecks that the mark holds up on dark, light, and busy backgrounds.
Color and mono versionsFull-color, single-color, and reversed versions for every context.
File handoffProduction-ready files in vector and raster formats your team can use anywhere.
How we work
How we redesign a logo
1Brief and assessment
We review the current mark and agree on what recognition to protect.
2Direction options
We design a few redesign directions, from light refinement to a fuller redraw.
3Refinement
We refine the chosen direction in vector down to spacing and curves.
4Lockups and variants
We build the full set of lockups, color versions, and the small-size icon.
5Legibility checks
We test the mark across sizes, backgrounds, and real placements.
6Handoff
We hand over final files and simple usage notes for your team.
Why it matters
Why teams redesign the logo
A good redesign makes the mark feel current and work better technically, without resetting the recognition you have earned.
Modern, still recognizable
A current mark that customers still connect to the brand they know.
Works at every size
One mark that holds up from a favicon to large-format signage.
Clean files to use
Organized, production-ready artwork your team can drop into anything.
Who this is best for
The right fit
Best fit when
Your brand is sound but the logo looks dated or renders poorly, and you want to modernize the mark while keeping people's recognition of it.
You might not need this
If the color, type, and voice around the mark are dated too, a logo-only change can look disjointed, and a Brand Refresh covers the whole expression.
FAQs
Common questions about logo redesign
How much does a logo redesign cost?
It depends on scope, from a light refinement of your current mark to a full redraw with lockups, color versions, and small-size icons. We price the project after seeing your existing logo and where it is used, so the quote matches the work rather than a generic package. We will also tell you if a cheaper refinement would do the job.
How long does a logo redesign take?
A focused redesign is usually one of the faster branding projects because it is scoped to the mark, not the whole brand. The timeline depends on how many directions you want to see and how fast feedback comes back. We confirm a schedule once the brief is set.
What is the difference between a logo redesign and a rebrand?
A logo redesign changes the mark while keeping the rest of the brand, whereas a full rebrand can rethink strategy, name, color, type, and architecture and costs considerably more. If only the logo feels dated, redesigning it is the targeted, lower-cost fix. If the whole brand is off, the logo alone will not solve it.
Will a redesign lose our brand recognition?
Not if it is handled as a modernization rather than a reinvention. We identify the cues people recognize, the shape, color, or letterforms, and carry them into the new mark. Cautionary cases like Gap and Tropicana failed because they discarded recognition; the goal here is to keep it.
Do you handle trademark or legal screening?
A redesign of an existing mark usually keeps your established trademark position, so screening needs are smaller than for a brand-new name. Where a check is needed, we will tell you and can work with a trademark specialist. We are a design partner, not a law firm.
Can you keep our colors and only change the symbol?
Yes. A redesign can be scoped tightly to the symbol and wordmark while leaving your palette and type untouched. We will flag it, though, if keeping the old colors around a new mark would undercut the result.
09Selected work
Rebrands, before and after.
A cross-section of refreshes and rebuilds, each leading with the before, the after, and the result. Filter by what you're facing.
10
Rebrands they'd trust us with again.
Image, audio and video, because trust reads differently in each.
Logo looking dated?
Get a free brand audit. We will tell you whether your mark needs a light refinement or a full redraw, and what it will take, before you commit.
Get your free brand audit