Branding · Illustration
Product & Web Illustration
Product and web illustration is the custom artwork that lives inside digital products and on marketing sites: hero images, spot illustrations, empty states, onboarding screens, and feature graphics. It makes an abstract product easier to understand, gives the interface warmth, and keeps every screen looking like one brand.
Built withFigmaAdobe IllustratorSVGResponsiveLight & darkDesign-system ready
TRUSTED BY TEAMS THAT SHIP
Click any platform to read verified customer reviews.
What it is
What is product and web illustration?
Product and web illustration is custom artwork made specifically for digital products and websites, rather than for print or campaigns. It covers the hero illustration on a landing page, the spot images beside features, the friendly graphic on an empty inbox or error screen, and the artwork that guides a new user through onboarding.
Software teams use it because illustration explains intangible products, fills the blank or awkward moments in a flow, and gives a SaaS or app interface character that a screenshot cannot. It is the illustration layer, not the interface itself: designing the screens, flows, and components is UI and UX work, and the small functional symbols inside them are icon design. We keep those boundaries clear so the right specialist does each part.
What's included
What a product illustration project includes
Hero and landing artLead illustrations for landing pages and key marketing moments.
Spot illustrationsSmaller pieces beside features, sections, and content blocks.
Empty and error statesFriendly artwork for empty screens, errors, and zero-data moments.
Onboarding illustrationVisuals that guide and reassure new users through setup and first use.
Product art styleA defined style so every screen and page reads as one coherent product.
Light and dark variantsArtwork that holds up in both light and dark interface themes.
Dev-ready SVGsOptimized, scalable files prepared for engineers to drop into the product.
How we work
How we create product illustration
1Audit and brief
We map where illustration will appear across your product and site.
2Style direction
We set one illustration style that fits your brand and interface.
3Key pieces first
We illustrate the highest-impact screens so you can approve the look early.
4Full set
We extend the style across the remaining screens, states, and pages.
5Light, dark, and sizing
We adapt artwork for themes, breakpoints, and the sizes you ship at.
6Dev handoff
We deliver optimized, responsive files ready for your team to implement.
Why it matters
Why product illustration matters
The right illustration layer makes a digital product clearer, warmer, and unmistakably on-brand.
Clearer product
Illustration makes an abstract SaaS or app easier to understand at a glance.
Warmer experience
Artwork fills empty and awkward moments so the product feels human.
One coherent brand
A single illustration style ties every screen and page together.
Who this is best for
The right fit
Best fit when
SaaS, app, and web teams that want a consistent illustration layer across their product and marketing site, especially when illustration can make an intangible product easier to understand.
You might not need this
If you need the screens, flows, and components designed rather than illustrated, that is UI and UX design work, which sits outside illustration. And if you only need small functional symbols, our custom icon design service is the better fit.
FAQs
Common questions about product illustration
Where does product illustration actually help a SaaS product?
It helps most where a product is abstract or a screen is blank: hero illustrations that explain the value, spot art that breaks up feature pages, friendly empty states instead of dead ends, and onboarding visuals that reduce drop-off. The goal is to make the product easier to grasp and more pleasant to use, not just to decorate it.
What is the difference between product illustration and UI design?
Product illustration is the artwork inside the product: heroes, spots, empty states, and onboarding images. UI design is the interface itself, the screens, layouts, buttons, and flows users interact with. They work together, but they are different skills, so we keep illustration and interface design as separate, coordinated pieces of work.
How is product illustration different from custom icons?
Icons are small, functional symbols built to scale down in menus and buttons, usually in one or two colors. Product illustration is larger, more expressive artwork that explains or sets a mood, such as a hero image or an onboarding scene. Many products need both, and we make sure the two share one visual style.
Can you match our existing product design system?
Yes. We work to your design system's colors, spacing, and tone, and deliver artwork that drops into it cleanly, including light and dark variants where you need them. If you do not have an illustration style defined yet, we set one so future screens stay consistent.
How are the illustrations delivered for developers?
We deliver optimized, scalable SVGs and the formats your stack uses, organized and named so engineers can implement them without guesswork. We account for responsive sizes and themes, and we can work directly in your Figma files so design and build stay in sync.
How much does a set of product illustrations cost?
Price depends on how many pieces you need and how detailed the style is. Setting the style and the first key illustrations is the bulk of the early effort, after which additional pieces in the same style are more efficient. We quote a fixed price once we have scoped the screens and the look, whether that is a handful of pieces or a full set.
10In their words
What clients say
Want a clearer, warmer product?
Get a free illustration audit. We will map where illustration helps across your product and site, suggest a style, and scope the set, before you commit.
Get your free illustration audit